Van Cleef et Arpels is a French Jeweller located in Paris.
Brothers Julien, Louis, and Charles Arpels and brother-in-law Alfred Van Cleef transformed a small store on place Vendôme, Paris in 1904 or 1906 into Van Cleef et Arpels.
A branch was opened cl924 in Cannes, followed by Deauville, Monte Carlo, and, in 1938, New York.
In 1930, Louis Arpels created for Florence J. Gould the· first minaudière, a kind of small hard metal purse in gold, studded with gems and carried on formal evening occasions. Characterized by innovative techniques the firm introduced in 1935 the serti mystérieux or serti invisible: stones are cut with a trough, allowing them to be slid onto a hidden track, eliminating prong mounting and creating an unobstructed pavé effect. A member of the Comité Colbert, the firm is managed today by Jacques Arpels.
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