Michael Peters (b. 1941) British Graphic Designer

Yes Logo featured image
Yes Logo featured image

Packaging Designer

Michael Peters (1940 – ) is a British Graphic Designer and entrepreneur. Michael Peters and Partners, Michael Peters Group PLC, and Identica are among the design firms founded by Peters.


After completing Luton Grammar School, Peters studied at the London School of Printing and Graphic Arts (now London College of Communication). His teachers were Tom Eckersley and Harry C. Beck, the designer of the London Underground plan. After graduation, he received a scholarship to Yale University’s School of Art and Architecture in New Haven, Connecticut, after graduation, and studied under Paul Rand, Josef Albers, Norman Ives, Herbert Matter, and Alexej Brodovitch. He credits these teachers, as well as the Bauhaus School, for influencing his career. He earned his Master’s degree in 1963.


The 1980s in Britain were marked by an apparent economic rebound and a newfound enthusiasm among Britons for business, risky capitalism, and design. Design was pushed as a fundamental ingredient to financial success by a new generation of design entrepreneurs, one of them being Michael Peters.

Like other British design entrepreneurs such as Rodney Fitch and Wally Olins, Peters is known for turning design into a separate business. In doing so, and in the instance of Peters and Fitch, getting their design firms listed on the stock exchange and recognised seriously by the financial press, they accomplished for design in Europe what Raymond Loewy had accomplished in the United States between 1930 and 1970. This achievement is based less on the quality of individual design projects. However, some are excellent, and more on elevating the designer’s overall status: industry and business now turn to design groups like Michael Peters’ for advice, improvements to their overall corporate image, ideas for more effective planning of their design-to-production process, and, of course, for inspiration.

Some argue that Michael Peters’ studio’s approach to packaging design in the 1980s breathed new life into a dormant design discipline and helped British retailers resurrect their sales. Ironically, design firms like Peters’ found themselves producing items for foreign producers while also creating labels for British stores and identifying logos for failing nationalised businesses like British Rail Freight. Peters is particularly proud of the packaging he created for Winsor and Newton Inks, Elsenham Jams, and Penhaligon’s fragrance. His product design department also created a casing for a new British radio, even though all of the components came from Asia.

Peters promotes himself, his company, and design in general as a force for good, noting his environmental concerns, his involvement in retraining and design for manufacturing program to help the unemployed, and creating a foundation to support the applied arts. Michael Peters Associates, on the other hand, went out of business in 1990. In 1992 Peters set up a new business, Identica, a branding and design agency. The company worked for Universal Studios, Diageo and other international brands. Identica was acquired by Cossette Communications Group, a Canadian advertising and communication firm, in 2004.


In the 1960s, Michael Peters was awarded a D&AD Yellow Pencil. In June 1990, he was awarded an OBE for contributions to design and marketing. In 2002, he was nominated for the Prince Philip Designer’s Prize.

Yes logo: 40 years of Michael Peters: branding, design, and communication, a book about his work, was published in 2008.


Byars, M., & Riley, T. (2004). The design encyclopedia. Laurence King Publishing.

Additional Reading

More Graphic Designers

  • Abram Games (1914 – 1996) British graphic and industrial designer

    Abram Games in the Studio

    In acknowledging his power as a propagandist, he claimed, “I wind the spring and the public, in looking at the poster, will have that spring released in its mind.” Read More →

  • Michael Peters (b. 1941) British Graphic Designer

    Yes Logo featured image

    The 1980s in Britain were marked by an apparent economic rebound and a newfound enthusiasm among Britons for business, risky capitalism, and design. Design was pushed as a fundamental ingredient to financial success by a new generation of design entrepreneurs, one of them being Michael Peters.Read More →

  • Herbert Bayer: Inspiration and Process in Design

    Herbert Bayer - Inspiration and Process in Design featured image

    Herbert Bayer (1900ÔÇô1985) was one of the most influential graphic designers of the twentieth century, with a prolific career spanning more than six decades and two continents. As a student and teacher at the Bauhaus, he used geometry, photomontage, functional analysis, and simplified typography to forge a new approach to graphic design. This book explores the evolution of Bayer’s design process, from his student works featuring hand lettering to mechanically printed typography and hyperreal photo illustrations.Read More →

  • Karel Teige (1900 – 1951) Czech art critic, typographic artist and collagist

    Karel Teige featured image

    Between the wars, Teige was a prominent figure in Czech art and architecture. He was the editor of many avant-garde magazines, including Disk, Stavba, and ReD, and wrote about photography. Read More →

  • Herb Lubalin (1918 – 1981) renowned graphic designer

    Herb Lubalin

    Renowned American graphic designer, Herb Lubalin, best known for his collaborations with Ralph Ginzburg on the magazines Eros, Fact and┬á Avant Garde,┬á is regarded as one of the seminal designers of the 20th century. The, 17 March 2018, will mark what would have been Lubalin’s 100th birthday.Read More →

  • Milton Glaser (1929 – 2020) American Graphic Designer

    Milton Glaser featured image

    Co-founder of Push Tin Studios. The colourful posters of designer-illustrator Milton Glaser epitomise an era for the Woodstock generation. His psychedelic ‘American Sixties style’ was a synthesis of various influences ranging from Surrealism to Islamic painting.Read More →

  • Massimo Vignelli designer of subway maps to corporate logos

    Massimo Vignelli Italian Designer

    Massimo Vignelli and his wife Leila, an architect, were considered a husband and wife team credited with introducing restrained, European fashion and taste in America in the 1970s.Read More →

  • Marcello Minale (1938 – 2000) Italian designer

    Print early 1981 designed by Marcello Minale

    He worked as a designer at the Finnish advertising agency Taucker and as an art director at Mackkinointi Uiherjuuri. He was the design director at the Young and Rubicam advertising agency in London until 1964. He founded a design firm with Brian Tattersfield in 1964. Read More →

  • Nikolai Mikhailovich Suetin Russian artist, ceramicist and designer

    Nikolai Mikhailovich Suetin (1897-1954) was a Russian artist, ceramicist, and designer. He was born in Metlevsk Station Kaluga. He was the husband of Anna Leporskaia. Between 1918-22, he studied Vitebsk Art School. He became a member of Kazimir Malevich’s Posnovis/Unovis group in 1919, and, with Il’ia Chashnik, was one of Malevich’s closest collaborators. Read More →

  • Otl Aicher (1922 – 1991) German industrial and graphic designer

    Otl Aicher 1972 Munich Olympics Archery poster. Featured image

    From 1946 to 1947, Otl Aicher (1922 – 1991) attended the Munich Academy of Fine Arts. He later became closely affiliated with Ulm’s highly influential and radical Hochschule F├╝r Gestaltung after founding a studio there the following year.Read More →

  • Alexey Brodovitch (1898 – 1971) graphic designer and magazine art director

    Alexey Brodovitch

    Alexey Brodovitch (1898 – 1971) was an American/Russian graphic designer and magazine art director. Alexey Brodovitch was born in Russia and worked in Paris in the 1920s, creating books, posters, furniture, and advertising. He moved to America in 1930 and worked as the art director of Harper’s Bazaar magazine in New York after a brief stint of teaching and advertising.Read More →

  • Saul Bass (1920 – 1996 ) opening and closing titles

    Saul Bass West Side Story featured image

    When the Frank Sinatra film on drug addiction “The Man With The Golden Arm” opened, a Saul Bass poster dominated the cinema billboards. No words, only artwork- a jagged arm.Read More →

  • William Morris – Beauty of Practicality

    Kelmscott Press

    Morris believed his responsibility was “to revive a sense of beauty in home life, to restore the dignity of art to household decoration.Read More →

  • Ikko Tanaka (1930 -2002) – Graphic Design blend of East and West

    Ikko Tanaka was a Leading Graphic Designer in Japan. He had an enormous impact on the post-war visual culture in Japan.Read More →

  • Gustav Klutisis (1895 -1944) photographic montage

    Gustav Klutsis Book Cover

    Gustav Klutsis was a Latvian artist and graphic, poster and applied arts designer.┬áBorn in 1895 Klutsis was a devoted supporter of the Boshevik┬áregime and he was a member of the communist party. He was considered the pioneer of photomontage in the Soviet Union and an acclaimed graphic designer and painter. Klutsis was one of the earliest artists to use the photomontage technique for visual propaganda.┬á He subsequently emerged as a brilliant creator of Stalinist political art.Read More →

  • Paris: May 1968 Posters of the Student Revolt

    May 1968 Posters featured image

    In the turbulent days of May 1968 in Paris, a group of artists calling themselves the Atelier Populaire created posters that were vital in spreading the call to unite student and workers.┬á The propaganda of the French revolt was fed by immediate pressures.┬á The day by day events – the disruption of classes at Nanterre University led by Daniel Cohn-Bendit, the supporting student demonstrations in Paris, the police invasion of the Sorbonne and its occupation by students, the barricades, and the government’s reaction and referendum…Read More →

  • Franti┼íek Zelenka (1896 – 1942) – Czech architect and stage and graphic designer.

    František Zelenka Terezín 1944 theatre props

    Franti┼íek Zelenka (1896 – 1942) was a Czech architect and stage and graphic designer. He was born in Prague. Zelenka’s career in the theatre was initiated by K.H. Hilar, the National Theatre director in Prague in 1926.Read More →

  • Stunning 4D Animation by Besjan Sertolli

    Besjan Sertolli

    Besjan Sertolli, a graphic designer based in Kosovo, produced the video project entitled ÔÇťVolumeÔÇŁ. We discover animations made in 4D and representatives of ephemeral geometric shapes, which disappear in smoke. Most ? The bright colors present in the project. They offer a very esthetic rendering. His work is to be discovered on Behance.Read More →

You may also be interested in

Alexander Girard (1907 – 1993) American architect, interior designer, industrial designer and textile designer – Encyclopedia of Design

Alexander Girard (1907 – 1993) was a man of many design talents. He trained as an architect, he practised across disciplines-making furniture, designing interiors, patterning wallpapers. Girard is perhaps best known for his work as Herman Miller’s head of textiles, a title he carried from 1952 to 1973.

Karel Teige (1900 – 1951) Czech art critic, typographic artist and collagist – Encyclopedia of Design

Karel Teige (1900 – 1951) was a Czech art critic, painter, typographic artist and collagist. He was born in the Czech Republic. Teige earned a bachelor’s degree in art history from Prague’s Charles University. Between the wars, Teige was a prominent figure in Czech art and architecture.

Vlastislav Hofman (1884- 1964) Czech Architect, Designer and Artist – Encyclopedia of Design

Vlastislav Hofman (1884 – 1964) was a Czech architect, designer and artist. He studied at the Czech Technical University. He worked in the building department of the Prague magistrate. He was a member of the Artel Cooperative and M├ínes Association of Plastic Artists. In 1911 he left M├ínes and joined the group of plastic artists.

Comments are closed, but trackbacks and pingbacks are open.