Industrial Strength Design: A Detailed Look at Brooks Stevens’ Legacy

“Industrial Strength Design: How Brooks Stevens Shaped Your World” is a comprehensive exploration of Brooks Stevens’s innovative work, one of the most influential designers of the twentieth century. This book offers the first extensive documentation of his designs, providing a fascinating look at his contributions to industrial design and everyday products.

The Visionary Behind Everyday Innovations

Brooks Stevens believed that an industrial designer should embody the roles of a businessman, engineer, and stylist. His approach led to the creation of thousands of practical and aesthetically pleasing designs. His most notable inventions include the clothes dryer with a front window, the wide-mouthed peanut butter jar, and the iconic Oscar Mayer Wienermobile. Stevens’ inventive spirit even extended to the automotive industry, where he transformed a Jeep into one of the earliest versions of the SUV after World War II.

Planned Obsolescence and Its Impact

In 1954, Brooks Stevens coined the phrase “planned obsolescence,” which he described as encouraging consumers to desire newer, better products sooner than necessary. This concept has been criticized and celebrated over the years, reflecting the transient nature of design and consumer culture. Stevens’ insight into consumer behaviour and design foresight remains relevant in today’s rapidly evolving market.

A Treasure Trove of Designs and Insights

The book, which accompanied an exhibit at the Milwaukee Art Museum, features 250 illustrations of Stevens’ designs, many in full colour. It includes detailed studies by Glenn Adamson and interpretive essays by John Heskett, Kristina Wilson, and Jody Clowes. Additionally, readers will find a description of the Brooks Stevens Archive and several key writings by Stevens, offering an in-depth understanding of his design philosophy and legacy.

About the Author

Glenn Adamson, a curator, writer, and historian, has contributed significantly to craft, design, and contemporary art. His extensive experience includes positions such as Director of the Museum of Arts and Design, Head of Research at the V&A, and Curator at the Chipstone Foundation in Milwaukee. Adamson’s expertise ensures a rich and informative exploration of Stevens’ work.

Get Your Copy Today

For design enthusiasts and professionals alike, “Industrial Strength Design: How Brooks Stevens Shaped Your World” is a must-have addition to your library. Discover the ingenuity behind everyday products and gain insight into the mind of a design pioneer.

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