Like many industrial products, the Vendo 44 Coca-Cola bottle vender was the work of anonymous designers. It surpasses Loewy’s celebrated work for Coca-Cola regarding functionalism and styling. The Vendo 44 was produced between 1956 and 1959.
Its styling quality lies not in anything innovative but rather in the refinement of existing design ideas Its aesthetic value comes not from any groundbreaking new design features but from the efficient application of tried-and-true principles. Its rounded shoulders and narrow proportions are extremely dated and remind one of the pre-war gas pumps.
While the customer is allowed to take action through its lever mechanism, a classic method of “humanising” a machine, despite being only 16″ wide, 15.5″ deep, and 58″ high, it could fit 44 bottles of Coke. Nine of these bottles were already chilled and available to the customer. Many vending machines look intimidating due to their size. The small 44 has a white top and a heavy gauge steel case with bright red enamel. To convey the coldness of the drinks inside, vending machine white tops were first introduced in 1955. The most user-friendly machine was, without a doubt, the Vendo 44.
Sources
Pearce, C. (2008). Twentieth Century Design Classics.
Design History – Amazon
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