Richard Latham: Shaping Modern Industrial Design

Richard S. Latham stands as a monumental figure in the realm of American industrial design. His extensive career, which traversed engineering, product design, and strategic business planning, left an indelible mark on the fabric of modern industrial design. This article delves into the life and work of Latham, uncovering the influences that shaped his career and examining his pivotal contributions to the field.

Early Beginnings and Influences

Born in Kansas City in 1920, Richard Latham’s academic journey in engineering began at the local Kansas City Engineering School. His pursuit of design led him to the Illinois Institute of Technology, where he studied under the legendary architect Ludwig Mies van der Rohe from 1940 to 1942. This formative period imbued Latham with a profound understanding of functionalist design principles, which would later underpin his career.

The Loewy Era

After a brief stint at Montgomery Ward and serving in World War II, Latham joined the Chicago office of Raymond Loewy, one of the most prolific industrial designers of the 20th century. Latham’s work on iconic projects like the Greyhound “Scenicruiser” and the Hallicrafters SX-42 radio receiver showcased his ability to blend aesthetic appeal with practical functionality. His tenure at Loewy’s office culminated in his role as the Director of Design, where he influenced major projects and nurtured a generation of designers.

Innovations in Porcelain and Glass

When collaborating with German porcelain manufacturer Rosenthal, Latham’s innovative streak was particularly evident. 1952 he was crucial in launching Rosenthal’s “Studio Line,” a collection that would win a Grand Prize at the Brussels World Fair in 1958. This line, designed by international designers, demonstrated Latham’s commitment to blending artistic integrity with commercial viability.

Founding Latham Tyler Jensen

In 1955, Richard Latham expanded his horizons by co-founding Latham Tyler Jensen Inc. with colleagues from Loewy’s firm. This venture marked a significant turn in his career as he delved deeper into product planning and strategic design. His firm catered to a diverse client list, including high-profile companies like Bang & Olufsen and Xerox, further establishing his reputation as a visionary in industrial design.

Philosophical Contributions and Legacy

Latham was not just a designer but a thinker. His publications, such as “Is This Change Necessary?” and “The Artifacts as a Cultural Cipher,” offer deep insights into his design philosophy. He argued for design as a core element of business strategy, advocating for a respectful, user-centred approach to product development. His tenure as president of both ASID and ICSID underlines his influence and commitment to the design community.

Conclusion

Richard S. Latham’s legacy in industrial design is both profound and inspiring. His career was characterized by a relentless pursuit of innovation, aesthetic functionality, and strategic foresight. Latham’s work inspires designers and business strategists, proving that good design transcends time and trends.

Sources

Byars, M., & Riley, T. (2004). The design encyclopedia. Laurence King Publishing. https://amzn.to/3ElmSlL

Cooper Hewitt, Smithsonian Design Museum. (2014, August 15). A collaboration for a new century. Cooper Hewitt. https://www.cooperhewitt.org/2014/08/15/a-collaboration-for-a-new-century/

Industrial Designers Society of America. (n.d.). Richard S. Latham, FIDSA. Retrieved May 13, 2024, from https://www.idsa.org/profile/richard-s-latham-fidsa/

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