Sixten Sason: Pioneering Swedish Industrial Designer

Sixten Sason, synonymous with innovation and design excellence, has left an indelible mark on industrial design. His legacy, particularly within the automotive industry, showcases a blend of artistic finesse and engineering prowess that inspires designers today. This article delves into Sason’s influential career, pivotal role in Saab’s evolution, and versatile contributions to other iconic projects.

Early Life and Artistic Beginnings

Born in 1912, Sixten Sason initially pursued a career as an artist, honing his skills in illustration and fine arts. This artistic foundation shaped his design philosophy, seamlessly integrating aesthetics with functionality. His transition from art to engineering was marked by his tenure at Svenska Aeroplan Aktiebolaget (Saab), where he began as a technical illustrator.

Transition to Automotive Design

Sason’s entry into automotive design was serendipitous yet transformative. Saab sought to diversify its portfolio post-World War II, so it ventured into car production. Sason further developed the initial concept for the Saab 92, which was attributed to engineer Gunnar Ljungström. His role evolved from technical illustrator to leading designer, where he was instrumental in refining Ljungström’s vision into a mass-production model utilizing aircraft technology. The Saab 92’s distinctive shape laid the groundwork for future models Sason would design.

The Evolution of Saab Vehicles

Sixten Sason’s contributions to Saab are most notable in the Saab 96 and the Saab 99 design. The Saab 96, launched in 1960, embodies Sason’s design ethos, combining innovative aesthetics with practical functionality. However, the Saab 99, introduced in 1969, cemented his reputation as a forward-thinking designer. The wedge-shaped design of the Saab 99, sketched almost a decade earlier, was revolutionary for its time and influenced automotive design trends globally.

Beyond Automobiles: Sason’s Diverse Portfolio

While Sixten Sason’s work with Saab is perhaps his most celebrated achievement, his versatility as a designer is evident in his contributions to other fields. In 1949, he designed the single-lens reflex Hasselblad camera, an iconic device in photography circles. His collaboration with Electrolux led to the creation of vacuum cleaners that were not only functional but also aesthetically pleasing. Sason’s ability to apply his design principles across different industries underscores his exceptional talent and adaptability.

Legacy and Influence

Sixten Sason passed away in 1967, but his legacy endures. He is revered as one of Sweden’s most esteemed industrial designers, with his work continuing to influence contemporary design. Sason’s designs are a testament to his ability to blend art with engineering, creating beautiful and functional products. His impact on Saab and his contributions to other industries exemplify a single designer’s profound influence on multiple facets of industrial design.

Conclusion

Sixten Sason’s career is a rich tapestry of artistic innovation and engineering excellence. His work with Saab transformed the company’s approach to car design, making it a household name in automotive circles. Beyond cars, his designs for cameras and household appliances showcase a versatility that few designers possess. As we reflect on Sason’s contributions, it becomes evident that his influence extends far beyond his lifetime, continuing to inspire and shape the world of industrial design.

Sources

Sixten Sason. (2024, May 29). In Wikipedia. https://en.wikipedia.org/wiki/Sixten_Sason

The Illustrated Dictionary of Twentieth Century Designers. (1991). United Kingdom: B. Mitchell.

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