TRIWA, an acronym for “Transforming the Industry of Watches,” is a Swedish watch brand established in 2007. The company aims to revolutionize watchmaking by integrating sustainable practices and innovative materials into its designs.
Sustainable Materials and Collections
TRIWA is renowned for its commitment to environmental responsibility. Their “Time for Oceans” collection features watches crafted entirely from recycled ocean plastic, addressing the critical issue of marine pollution. Additionally, the “Time for Peace” series utilizes metal sourced from decommissioned illegal firearms, transforming instruments of violence into symbols of peace. In collaboration with SSAB, a leading Swedish steel manufacturer, TRIWA has also developed watches made from fossil-free steel, further reducing their environmental footprint.
Design Philosophy
Embracing Scandinavian design principles, TRIWA’s timepieces are characterized by minimalist aesthetics, clean lines, and functional elegance. The brand’s dedication to sustainability is evident in its material choices and timeless designs, ensuring longevity and reducing the need for frequent replacements.
Product Range
TRIWA offers a diverse selection of watches for both men and women, catering to various style preferences. Their collections range from classic designs to modern interpretations, all reflecting the brand’s core values of sustainability and quality craftsmanship.
Case Study – The Triwa Humanium Metal Watch
Triwa Humanium Metal Watch. The watch features a sleek, minimalist design, a brushed metal dial, and a distinctive dark green canvas strap. The case is made from Humanium Metal, a material sourced from recycled firearms, adding a unique social responsibility layer to the piece. This combination of form and function reflects a growing trend in design where sustainability and ethics meet aesthetic value.
Design Aesthetics
The watch dial displays a refined, matte texture, emphasizing simplicity and modernity. The minute and hour markers are subtly etched into the surface, with the hands finished in contrasting colours—light grey for the hour and minute hands and an eye-catching orange for the second hand. The inclusion of the red date window further adds a pop of colour, which enhances the visual appeal without overwhelming the overall design.
Material Choice: Humanium Metal
The Humanium Metal used in the watch’s construction is an intriguing design choice. It is an innovative material choice that contributes to the watch’s story. Humanium Metal is created by repurposing weapons that are collected through disarmament programs. This makes the watch a functional timepiece and a symbol of peace and sustainability. It represents a powerful use of design to effect positive change, turning a destructive material into something beautiful and meaningful.
Functionality and Minimalism
The overall design is functional yet minimalistic, allowing the materials and the message behind them to take centre stage. The watch’s clear readability, with well-placed markers and hands, makes it an ideal everyday timepiece. The simple, understated style ensures it can easily transition from casual to semi-formal settings.
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