The AEG hairdryer, designed under Peter Behrens’s supervision, exemplifies the early 20th-century shift towards functionalism in industrial design. Its chrome-plated metal housing, devoid of unnecessary ornamentation, reflects a timeless simplicity. The thermoplastic handle, a material innovation of the era, subtly indicates its period origin.
Historical Context
In 1907, Peter Behrens became the artistic consultant for AEG (Allgemeine Elektricitäts-Gesellschaft), a leading German electrical company. His role encompassed the design of products, graphics, and architecture, marking one of the earliest instances of comprehensive corporate identity development. Behrens’s work for AEG is considered pioneering in industrial design. (Wikipedia)
Design Philosophy
Behrens’s approach emphasized integrating form and function, aligning with the emerging modernist principles. The AEG hairdryer embodies this philosophy through its streamlined design, focusing on utility and aesthetic clarity. The use of chrome plating not only provided durability but also contributed to a sleek, modern appearance.
Material Innovation
Incorporating thermoplastic for the handle was a forward-thinking choice, as plastics became more prevalent in manufacturing during that period. This material selection enhanced the hairdryer’s functionality by offering a heat-resistant and comfortable grip while signalling a move towards modern materials in consumer products.
Legacy
Behrens’s work with AEG set a precedent for future collaborations between designers and industry, influencing figures such as Walter Gropius, Le Corbusier, and Ludwig Mies van der Rohe, who all worked in his office early in their careers. (Wikipedia) The AEG hairdryer remains a testament to the enduring impact of thoughtful design that harmonizes aesthetics with functionality.
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