In 1972, Turin hosted the fourth edition of Eurodomus, an international exhibition dedicated to modern home design. This event continued the trajectory set by its predecessors, emphasizing the intersection of design with societal and communal spaces. Notably, Eurodomus 4 distinguished itself through various activities that highlighted the evolving role of design in addressing social conditions and impacting reality. (gufram.it)
Studio 65’s Iconic Contributions
A highlight of the exhibition was Gufram’s booth, designed by the avant-garde collective Studio 65. The display featured iconic pieces such as the “Bocca” sofa, the “Cactus” coatrack, and the “Sassi” seating stones. These designs exemplified the playful yet functional approach of the era’s radical design movement. (gufram.it)
The “Attica” Series: A Fusion of History and Pop Art
Studio 65 also presented the “Attica” series, which included the “Capitello” lounge chair, the “Attica” armchair, and the “Attica TL” coffee table. These pieces deconstructed classical Greek columns into functional furniture, blending historical forms with contemporary pop art aesthetics. Handcrafted from soft polyurethane and finished to resemble marble, they challenged perceptions of materiality and form. (gufram.it)
Visual Aesthetics and Design Philosophy
The designs showcased at Eurodomus 4 often employed bold colours, unconventional forms, and a mix of textures, reflecting a departure from traditional aesthetics. This approach not only emphasized visual contrast and emphasis but also invited viewers to reconsider the boundaries between art and functional design.
Historical Context and Evolution
The early 1970s marked a period of experimentation in design, where creators sought to break free from modernist constraints and explore new forms of expression. Eurodomus 4 encapsulated this spirit, serving as a platform for innovative ideas that challenged conventional notions of domesticity and functionality.
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