Although it sounds like it ‘Greeking’ is not some weird sexual practice practised by the ancients. ‘Greeking’ is a technique that originated in advertising where the potential ad copy or text for a new ad being developed is represented by non-words so that the viewer can focus on the overall design rather than getting caught up in the actual details of the text.
Gelion is a Sans serif with a geometric touch with a minimal contrast of strokes, inspired by Futura, Avant Garde, Avenir and neo-grotesque Akzidenz-Grotesk, Helvetica form remaining true to the gracefully geometric look of the early 20th-century typefaces, that ticks off a long list of branding requirements.
Ian Birch looks back at the third issue of Beach Culture , the magazine that made David Carson’s name before he went on to art direct Raygun . ‘ A legendary cover which earned Carson more than 150 design awards. The magazine only lasted six issues and, as Carson told Huck in 2011, ‘ we did every issue like it was our last ’. Geof Kern submitted the photograph for an article inside but ‘the surprise quality and compositional strength made it the cover’ (from ‘The End of Print’ by Lewis Blackwell, Laurence King Publishing, 1995)
These posters by Robin Weissenborn are not new, they were designed in 2015 and awarded in an international poster competition. The graphic designer, who was studying at the prestigious Bauhaus university at the time, designed a series of posters using experimental typography and cool distorted perspectives.