Decorative & Applied Arts (Page 218)

150 Years Of Decorative And Applied Arts have brought forth a plethora of artistic movements and styles that have shaped how we perceive and appreciate art today. From the ornate designs of the Art Nouveau movement to the sleek lines of Art Deco, decorative art reflects society’s values and tastes. On the other hand, applied art has focused on the functionality and practicality of design, with examples ranging from furniture to fashion.

Throughout history, artists have used various mediums to express their creativity, including ceramics, glassware, textiles, and metalwork. The influence of decorative and applied art can be seen in many aspects of our daily lives, from the architecture of buildings to the products we use. As we continue to evolve as a society, so will our appreciation for these art forms.

The poster has established itself as an integral part of modern marketing and has acquired the status of a typical Swiss quality product just like the one it was intended to sell. A good example is the poster designed in 1952 by Herbert Leupin (1916–1999) for the Pelikan fountain pen company. Showing an eponymous bird with a pen in its beak and a wing ink, it’s done with very little text. The message is simple: the bird is a brand name. Anyone looking to buy a fountain pen.Read More →