Alexey Brodovitch (1898 – 1971) was an American/Russian graphic designer and magazine art director. Alexey Brodovitch was born in Russia and worked in Paris in the 1920s, creating books, posters, furniture, and advertising. He moved to America in 1930 and worked as the art director of Harper’s Bazaar magazine in New York after a brief stint of teaching and advertising.
During Steve Job’s time at NeXT he commissioned graphic designer Paul Rand to create the visual identity for NeXT. Rand had the reputation for exerting great influence on his clients, he created a 100-page branding book to help Steve Jobs understand the entire design process hidden behind the NeXT identity.
The 1980s in Britain were marked by an apparent economic rebound and a newfound enthusiasm among Britons for business, risky capitalism, and design. Design was pushed as a fundamental ingredient to financial success by a new generation of design entrepreneurs, one of them being Michael Peters.
Herbert Bayer (1900–1985) was one of the most influential graphic designers of the twentieth century, with a prolific career spanning more than six decades and two continents. As a student and teacher at the Bauhaus, he used geometry, photomontage, functional analysis, and simplified typography to forge a new approach to graphic design. This book explores the evolution of Bayer’s design process, from his student works featuring hand lettering to mechanically printed typography and hyperreal photo illustrations.
Renowned American graphic designer, Herb Lubalin, best known for his collaborations with Ralph Ginzburg on the magazines Eros, Fact and Avant Garde, is regarded as one of the seminal designers of the 20th century. The, 17 March 2018, will mark what would have been Lubalin’s 100th birthday.
Stanley Morison, widely regarded as one of the most influential typographic designers of the twentieth century, was drawn to the subject by his passionate interest. Early on, he worked for several publishers and printing houses, including Francis Meynell’s Pelican Press and the Cloister Press.
Adrian Frutiger was a Swiss graphic designer and typographer. Frutiger created some of the most widely used fonts of the 20th century, and they can be seen daily in airports on street signs and in subway stations. He was the creator of many internationally known and loved fonts such as Avenir, Frutiger, Univers and Vectora.
Little is known about the early life of France’s most distinguished type designer Claude Garamond, though he is mentioned as being “at work” in the printing business early in the sixteenth century, Garamond was commissioned by the French monarch, Francis I, to cut a font of Greek letter which later became known as the “Royal Greek Type.”
Nikolai Mikhailovich Suetin (1897-1954) was a Russian artist, ceramicist, and designer. He was born in Metlevsk Station Kaluga. He was the husband of Anna Leporskaia. Between 1918-22, he studied Vitebsk Art School. He became a member of Kazimir Malevich’s Posnovis/Unovis group in 1919, and, with Il’ia Chashnik, was one of Malevich’s closest collaborators.