marketing

The poster has established itself as an integral part of modern marketing and has acquired the status of a typical Swiss quality product just like the one it was intended to sell. A good example is the poster designed in 1952 by Herbert Leupin (1916–1999) for the Pelikan fountain pen company. Showing an eponymous bird with a pen in its beak and a wing ink, it’s done with very little text. The message is simple: the bird is a brand name. Anyone looking to buy a fountain pen.Read More →

On the occasion of Philippe Apeloig’s lecture “Abstract or not” at Mudam Luxembourg, Design Friends published a 24-pages catalogue in French and English. The interview was conducted by Arthur Dreyfus.Read More →

Businesses of all sizes are aware of the epic benefits of social media marketing. InRead More →

The eCommerce industry is flourishing across the globe. According to statistics from Statista, the numberRead More →

3 Smart Ways Businesses Owners Can Look “Bigger” Online Fighting tooth and nail to marketRead More →

CANNES, France—The King’s in town … and last year’s Marketer of the Year is stillRead More →

Best Graphic Design Skills to Go with Digital Marketing A key to effective online andRead More →