The poster has established itself as an integral part of modern marketing and has acquired the status of a typical Swiss quality product just like the one it was intended to sell. A good example is the poster designed in 1952 by Herbert Leupin (1916–1999) for the Pelikan fountain pen company. Showing an eponymous bird with a pen in its beak and a wing ink, it’s done with very little text. The message is simple: the bird is a brand name. Anyone looking to buy a fountain pen.Read More →

On the occasion of Philippe Apeloig’s lecture “Abstract or not” at Mudam Luxembourg, Design Friends published a 24-pages catalogue in French and English. The interview was conducted by Arthur Dreyfus.Read More →