by Sung Jang (Author), Martin Thaler (Author), Matthew Frederick (Author)
Products are present in every aspect of our lives, but most people are unaware of what product designers do and how they think. Product design is not art, engineering, or craft, even though it necessitates knowledge and skills in both of these fields and psychology, history, cultural anthropology, physics, ergonomics, materials science, marketing, and manufacturing. This user-friendly guide provides an introduction to this vast field through 101 short, illustrated lessons that cover topics such as;
Why all design is done in relation to the body;
Why any product is part of a system;
The difference between being creative and being gimmicky;
Why notions of beauty are universal across cultures; and How to effectively convince using both storytelling and argument.
101 Things I Learned® in Product Design School, written by three seasoned design teachers and practitioners, offers succinct, thoughtful touchpoints for beginning design students, experienced professionals, and everyone else wanting to better understand this complex area that shapes our lives every day.
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