Rococo (Page 2)

Originating in early 18th-century France, Rococo is a design movement characterized by intricate patterns, delicate colors, and an unapologetic embrace of opulence. The style is a direct counterpoint to the more rigid and formal Baroque that preceded it. In the realm of decorative arts, Rococo manifested in elaborate furniture, luxurious textiles, and finely-crafted porcelain. Flourishes like curving forms, floral motifs, and intricate detailing were standard features. Though often criticized for its extravagance, Rococo in the decorative arts represents a high point in the integration of artistry and craftsmanship. Its influence spread across Europe and found its way into various mediums, setting a standard for elegance and aesthetic complexity.

Vahan Khachatryan Notjustlabel profile (screenshot from website).

Armenian-born fashion designer Vahan Khachatryan uses his multicultural education and exposure to create a blend of Italian baroque and French rococo with Eastern geometric clarity. His collections, like ‘The Treasures of Armenia’, use fashion as a form of cultural diplomacy, bringing Armenian history and traditions to international audiences. His design philosophy, deeply rooted in Eastern minimalism and Western richness, reflects his experiences and unique fashion philosophy.Read More →