Kodak camera design paved way for amateur photography

Kodak Brownie Camera
Kodak Brownie Camera

The renowned Brownie camera, introduced by Kodak at the turn of the century, was straightforward to use. It was one of the first pieces of technology that didn’t require any prior knowledge to use. Kodak’s actual earnings came from the film sold with the camera, which cost merely one dollar. As a result, the corporation is credited with the birth of amateur photography. Three decades later, Kodak revisited the winning formula: the Baby Brownie, developed by Walter Dorwin Teague and meant to improve film sales. The mechanism, which was fastened to the top of the casing and could be drawn out like a drawer when the film was loaded, was encased in a tiny black plastic casing. The front of the camera had vertical ribs, which were a distinguishing feature.

At the same time, Kodak acquired Nagel, a German camera company. It rapidly found a ready market for its Retina 35mm camera, which combined a high level of precision with a low price. Kenneth Grange’s Instamatic 100 was considerably more popular in the early 1960s. Its seamless design is still considered a symbol of industrial design. The benefits accrued to Kodak, which sold more than 70 million cameras as a result. In the age of digital photography, the company’s original slogan, “You push the button, we do the rest,” has resurfaced.

Sources

Polster, B. (2006). The A-Z of modern design. Merrell.

More on American Design

  • Cherry Blossom Pitcher: A Functional and Decorative Delight

    Cherry Blossom Pitcher: A Functional and Decorative Delight

    The Boston International Spring Ceramic Pitcher is a 7.75-inch piece, beautifully adorned with a bird and cherry blossoms – a symbol of life’s fleeting beauty. It’s a functional, microwave and dishwasher-safe item, perfect for serving beverages or as a decorative vase.Read More →

  • Ekco Products Company: Kitchen Innovation and Excellence

    Ekco Products Company: Kitchen Innovation and Excellence

    Founded in 1888, Ekco Products Company evolved from modest beginnings to become America’s leading kitchenware manufacturer by the 1950s due to strategic acquisitions and design innovation, notably introducing a hole in spoon handles for easy hanging. Their Flint 1900 series epitomized functional elegance. Read More →

  • Enhancing Travel with the Bose QuietComfort Headphones

    Enhancing Travel with the Bose QuietComfort Headphones

    The Bose QuietComfort Headphones provide efficient noise cancellation, comfort, and varied listening modes suitable for travels. They offer high-fidelity audio, long-lasting battery, microphone cord integration, and seamless device connectivity, enhancing the overall sound and travel experience.Read More →

  • Tupperware: More Than Just Plastic Boxes

    Tupperware: More Than Just Plastic Boxes

    Tupperware’s broad influence extends from kitchen storage to social, cultural, and design spheres, although its future is uncertain due to financial struggles and the need for sustainable innovation. The brand’s history demonstrates both its transformative power and marketing complexities.Read More →

  • Bruce Porter: A Multifaceted Genius in Art and Design

    Bruce Porter: A Multifaceted Genius in Art and Design

    Bruce Porter, a multi-talented American artist renowned for contributions in painting, sculpture, stained-glass design, writing, mural painting, landscape design, and art criticism, significantly influenced the San Francisco Bay Area’s art and design community. Read More →

  • How Lighting Affects Consumer Behavior Across Cultures

    How Lighting Affects Consumer Behavior Across Cultures

    Lighting hugely influences interior design, impacting emotional states and consumer behaviour. Cultural background also affects lighting preferences, with American customers favoring warmer light and Korean consumers preferring cooler tones. Therefore, a diverse and multicultural approach to lighting design is critical.Read More →

  • McKinnon and Harris: Elevating the Art of Outdoor Furniture Design

    McKinnon and Harris: Elevating the Art of Outdoor Furniture Design

    McKinnon and Harris specializes in high-end aluminium outdoor furniture, merging craftsmanship with durability. Their work, available internationally, combines design aesthetics with functionality, extending the discourse of decorative and applied arts to outdoor settings. Their strong digital presence facilitates global accessibility.Read More →

  • Viktor Schreckengost’s Impact on American Design

    Viktor Schreckengost’s Impact on American Design

    Explore the life and legacy of Viktor Schreckengost, America’s multi-talented designer. From industrial design to World War II radar tech, discover how he shaped the American design landscape.”Read More →

  • Jukebox Design by Wurlitzer iconic Americana

    Jukebox Design by Wurlitzer iconic Americana

    Jukebox Designs by Wurlitzer were celebrated for the iconic designs adopting “bubble tubes”, coloured filters and plastics. READ MORERead More →

  • Eureka Pottery – American Ceramics manufacturer

    Eureka Pottery – American Ceramics manufacturer

    The Eureka Pottery was the last commercial pottery constructed during the historic three decades during which potteries were established in Trenton. The company made the most beautiful majolica in Trenton. It was established in 1883 by Leon Weil, who Noah and Charles Boch succeeded. It was closed in 1887 due to fire, the constant enemy…

  • Marc Harrison (1936 – 1998) American Industrial designer

    Marc Harrison (1936 – 1998) American Industrial designer

    Marc Harrison (1936-1998) was an industrial designer from the United States. Harrison sustained a significant brain injury in a sledding accident when he was eleven years old. He had to relearn simple functions like walking and talking as a result of the crash. Harrison gained experience and motivation for his future work as an industrial…

  • No. 22 Diamond Chair by Harry Bertoia

    No. 22 Diamond Chair by Harry Bertoia

    No. 22 Diamond Chair by Harry Bertoia. Many would argue that this is more of a sculpture than a chair. READ MORERead More →

  • Illuminating Elegance: Exploring the Success Story of Hudson Valley Lighting Company

    Illuminating Elegance: Exploring the Success Story of Hudson Valley Lighting Company

    Are you intrigued by the artistry of lighting design? Explore the full article to discover more about the Hudson Valley Lighting Company’s rich legacy, innovative designs, and ethical practices. Immerse yourself in the world of captivating fixtures and gain insights into their collaborations and recognition.Read More →

  • Charles Eames (1907 – 1978) American designer, filmmaker and architect

    Charles Eames (1907 – 1978) American designer, filmmaker and architect

    Charles Eames and his Wife, Ray best known for their contributions to architecture and furniture design, industrial design. READ MORERead More →

  • The Osterizer Blender: A Glimpse of Design Innovation and Culinary Magic

    The Osterizer Blender: A Glimpse of Design Innovation and Culinary Magic

    Explore the rich history and innovative design of the Osterizer blender, a revolutionary kitchen appliance introduced in the 1950s. Known for its exceptional functionality and aesthetic appeal, the Osterizer blender has left a lasting impact on both domestic and professional cooking environments, blending efficiency and style. Its timeless design continues to inspire culinary creativity, making…

  • Modern Americana (Hardcover)

    Modern Americana (Hardcover)

    Do-it-yourself dรฉcor inspired by iconic patterns, classic fabrics, sentimental items, and the Americana style.Read More →

  • George Nelson (1907 – 1986) American voice on design

    George Nelson (1907 – 1986) American voice on design

    George Nelson (1907 – 1986) was an American industrial designer. His Storagewall shelf system, which he made in 1945, changed the way offices worked. The Marshmallow sofa from the 1950s is one of his best-known pieces.Read More →

  • Peter Shire (b.1947) American artist and designer

    Peter Shire (b.1947) American artist and designer

    Shire was invited to join Ettore Sottsass’s Memphis project in 1981. He produced quirky, geometrically oriented furniture in Pop Art huRead More →

  • Alessi Kettle 9093 (Design Classic) by Michael Graves

    Alessi Kettle 9093 (Design Classic) by Michael Graves

    A beautiful little bird adorns the spout of this kettle and whistles when contents boilRead More →

  • Walter Landor (1913 – 1995) Leader in Corporate Identity

    Walter Landor (1913 – 1995) Leader in Corporate Identity

    Walter Landor (1913 – 1995) was a leading expert in corporate identity and brand design. His clients included Coca-Cola, Fuji Films, Philip Morris, and the World Wildlife Fund. The Smithsonian’s National Museum of American History has dedicated a collection to him.Read More →

โค๏ธ Receive our newsletter

Comments are closed, but trackbacks and pingbacks are open.