Emilio Pucci “Elegance is movement”. Credit: Denver Post Get premium, high resolution news photos at Getty Images
Emilio Pucci (1914 – 1992) trained for a year at the University of Milan before becoming a leading figure in Italian fashion in the 1950s and 1960s. In 1935, he travelled to the United States to study before returning to the University of Florence, where he received his diploma in 1941.
After being featured modelling his designs in Harper’s Bazaar in 1948, he became a trendy skiwear designer after the war. In 1949, he added caps, casual trousers, and shirts to his repertoire, bringing him ever closer to an affluent, fashion-conscious clientele that mirrored his social background.
Influencer Carina Grendel wearing sunglasses by Saint Laurent, a purple shirt by Liv Bergen, multicolor floral print pants by Stegmann Hamburg, white and pink sneaker by Isabel Marant, a pastel blue… Get premium, high resolution news photos at Getty Images
In 1950, he opened his own couture house in Florence, where his colourful casual clothes drew growing attention. From the mid-1950s, when he opened a shop on Fifth Avenue in New York and was featured in Vogue, his clothes became extremely popular on both sides of the Atlantic. He was also a Member of Parliament for Florence from 1964 to 1973. During that time, a young, less elitist generation of Milanese designers such as Armani and Versace emerged.
However, there was a resurgence of interest in Pucci’s designs (‘Puccimania’) in the 1990s, as evidenced by the Versace Collection of 1991, which was based closely on Pucci’s 1960s work.
Woodham, J. M. (2006). A dictionary of modern design. Oxford University Press.
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