Walter Landor (1913 – 1995) Leader in Corporate Identity.

Walter Landor in 1982

Walter Landor (1913 – 1995) was a leading expert in corporate identity and brand design. Coca-Cola, Fuji Films, Levi Strauss, Philip Morris, Twentieth Century Limited, and the World Wildlife Fund were among his most well-known clients.

Early Life

He was born in Munich in 1913, and in 1931 he moved to London to finish his education at Goldsmiths College of Art.

Biography

In 1935, he was one of the people who started the Industrial Design Partnership, which was one of the first industrial design consultancies in Britain. The next year, he became the youngest Fellow of the Royal Society of Arts.

In 1939, he moved to the United States. In 1941, he and his wife, Josephine, set up Landor Associates in San Francisco. The company made a name for itself by designing packaging and making and coordinating corporate identities. For Landor, creating a corporate identity involved consumer research, business analysis, and strategic planning. This helped the company become a leading international consulting firm with seventeen offices around the world by the late 1980s, offering a wide range of design services like corporate identity and environmental design.

In addition to the clients listed above, the company also designed the logos for a number of airlines, such as Alitalia, British Airways, Thai International, and Singapore Airlines. In 1994, the Smithsonian National Museum of American History in Washington, DC, set up the Walter Landor Collections of Design Records and Packaging to honour him as a major American design consultant whose work had a big effect on how people see things every day.

Sources

Woodham, J. M. (2015). A Dictionary of Modern Design. https://doi.org/10.1604/9780192800978

Advertisements

Design Books – Amazon

* This website may contain affiliate links and I may earn a small commission when you click on links at no additional cost to you.  As an Amazon and Sovrn affiliate, I earn from qualifying purchases.

Advertisements

More American Designers

  • Sheila Hicks (b.1934), American Textile Designer

    Sheila Hicks (b.1934), American Textile Designer

    Sheila Hicks, an influential American textile designer, explores fibre art, exploring boundaries between art, design, and craft, collaborating with artisans and communities. Hicks, a French textile artist, combines traditional techniques with contemporary sensibility, creating large-scale installations, wall hangings, sculptures, and installations. Her work explores texture, color, form, and challenges traditional notions of textile art.Read More…

  • Candace Wheeler: The Art and Enterprise of American Design

    Candace Wheeler: The Art and Enterprise of American Design

    Candace Wheeler rose to prominence as the top late-nineteenth-century American textile designer by educating herself to match and eventually surpass the achievements of advanced European designers. She transitioned from needlework to fabric and interior design.Read More →

  • Eames House Bird – Mid Century Adornment

    Eames House Bird – Mid Century Adornment

    The collage-like interior of Charles and Ray Eames’ private house, the Eames House, was supplemented with countless objects and accessories brought back from their travels. Read More →

  • Daniel Mack American Furniture Designer, Invites Us to Slowdown

    Daniel Mack American Furniture Designer, Invites Us to Slowdown

    Daniel Mack creates fine custom furniture, architectural detail, and decoration from wood as close to its natural form and texture as possible, frequently incorporating glass, metal, or stone.Read More →

  • Florence Koehler (1861 – 1944) American craftsperson and designer

    Florence Koehler (1861 – 1944) American craftsperson and designer

    Florence Koehler was an American artist, craftsperson, designer, and jeweller, professionally active in Chicago, London and Rome. She was one of the best-known jewellers of the Arts and Crafts movement that flourished in the late 19th and early 20th centuries. In Chicago, Koehler’s jewellery in a crafts style was fashionable in artistic circles. Koehler became…

  • Tammis Keefe (1913 – 1960) American Textile Designer

    Tammis Keefe (1913 – 1960) American Textile Designer

    Tammis Keefe (1913โ€“1960) was an American textile designer. She designed everything from dish towels to glassware in her airy Dorothy Leibis Studio. Her work can be found at the Metropolitan Museum of Art, Cooper Hewitt and the Fashion Institute of Technology.Read More →

  • Richard Schultz (1930 – 2021) American sculptor and furniture designer

    Richard Schultz (1930 – 2021) American sculptor and furniture designer

    In 1951, he became a member of Knoll’s design development group. Initially, he collaborated on the wire Diamond sitting collection with Harry Bertoia. Schultz designed the Petal table in 1960, steel-wire lounge chairs in 1961, and outdoor Leisure Collection seating and tables in 1966 for Knoll. He designed a 1981 collection of outdoor furniture while…

  • Frederick Kiesler Austrian, American Designer

    Frederick Kiesler Austrian, American Designer

    Frederick John Kiesler, an Austrian-American architect, theoretician, theatre designer, artist, and sculptor, was born Friedrich Jacob Kiesler in Czernowitz, Austria-Hungary Empire (now Chernivtsi, Ukraine), in 1890. 1965 saw his passing.Read More →

  • Duane Bryers (1911 – 2012) – Pinup artist – naughty but nice

    Duane Bryers (1911 – 2012) – Pinup artist – naughty but nice

    One of my favourite pinup artists was Minnesota born Duane Bryers, creator of the famous Hilda, a pleasingly, popular and plump pinup girl. Bryers’ background was as interesting as his illustrations. Born in northern Michigan, he excelled at acrobatics as a child. His family moved to Virginia, Minnesota, at 12 and he soon had the…

  • Russel Wright (1904 – 1976) American Industrial Designer

    Russel Wright (1904 – 1976) American Industrial Designer

    Wright’s design philosophy was based on the idea that the table was the heart of the home. He developed everything from tableware to larger furniture, architecture to landscaping, all of which promote comfortable, informal living.Read More →

  • Douglas Donaldson (1882 – 1972) American Metalworker

    Douglas Donaldson (1882 – 1972) American Metalworker

    Donaldson taught design, metalwork and jewellery at numerous schools in and near Los Angeles, including his first position, director of manual arts, Throop Polytechnic (succeeded by Rudolph Schaeffer). Subsequently, he was a teacher at the new Chouinard School of Art and head of the art department, Los Angeles Manual Arts High School. Read More →

  • James Evanson (1946 – 2022) American furniture and lighting designer

    James Evanson (1946 – 2022) American furniture and lighting designer

    James Evanson has been at the forefront of the “functional art” movement around the world. His work has travelled worldwide since his first exhibition in 1979 at the Art et Industrie Gallery in New York. For the Memphis Collection in Milan, new work was created just for the occasion. The “Lighthouse” lamps gained international acclaim…

  • Peace Poster by Luba Lukova

    Peace Poster by Luba Lukova

    Peace was first published as Lukovaโ€™s visual commentary on the Op-Ed page of The New York Times, and later the artist reinterpreted it as a serigraph poster. Arguably one of Lukovaโ€™s most well known and most copied images, Peace asks a question: do we protect peace by creating endless wars? Read More →

  • Lisa Krohn (b.1963) American Industrial Designer

    Lisa Krohn (b.1963) American Industrial Designer

    Lisa Krohn studied three-dimensional form with Rowena Reed Kostello, New York, between 1985 and 1986. From 1985 to 1985, she studied art history and visual arts at Brown University in Providence, Rhode Island. From 1988 to 1988, she was a student at the Cranbrook Academy of Art in Bloomfield Hills, Michigan.Read More →

  • Ruth Reeves (1892 – 1966) American Textile Designer

    Ruth Reeves (1892 – 1966) American Textile Designer

    Her works were influenced by current innovations in France, such as Cubism, when she returned to the United States in 1927. The American Designers’ Gallery in New York hosted Reeves’ debut exhibition, which featured textiles. Read More →

  • Nocturne, model 1186 designed by Walter Dorwin Teague

    Nocturne, model 1186 designed by Walter Dorwin Teague

    Standing over four feet tall, this towering console of satin chrome and mirrored cobalt glass is a commanding example of the styling of items to meet the Machine Age ideal of the 1930s. The Nocturne radio, built by Walter Dorwin Teague, one of the premier industrial designers of the 1930s, is one of the most…

  • Boris Kroll (1913 – 1991) American Textile Designer

    Boris Kroll (1913 – 1991) American Textile Designer

    In 1938, he founded Cromwell Designs, which began by weaving Modern furniture fabrics on a handloom with a bathtub for dying yarns. He began employing power looms in 1939. Boris Kroll Fabrics, New York, was founded by him in 1946. Cotton and novelty spun rayon was used.Read More →

  • Edith Heath (1911 – 2005) Studio Potter to Industrial Designer

    Edith Heath (1911 – 2005) Studio Potter to Industrial Designer

    Edith Heath successfully transitioned from studio potter to industrial designer while maintaining a studio sensibility. Heath was a pioneering ceramic chemist who pioneered the use of mechanical and handmade production. Her work gained popularity in California and was recognized with industrial-design awards.Read More →

  • Vladimir Kagan (1927 – 2016), American Furniture Designer

    Vladimir Kagan (1927 – 2016), American Furniture Designer

    Vladimir Kagan was a German furniture designer who was active in New York and studied architecture at Columbia University. He was known for his form and Asian undercurrent, and experimented with rubber products to build comfort into tight seat and back upholstery.Read More →

  • 1959 Cadillac Eldorado – Temple Rather than Automobile

    1959 Cadillac Eldorado – Temple Rather than Automobile

    The 1959 Cadillac is more of a temple than an automobile, a Gothic memorial to America’s glory years. It was overly long, low, and overstyled, and it’s the 50s’ final flourish. The 59’s outlandish space-age appearance, weird fins, and lavish 390 cubic inch V8 are fascinating, but the most striking aspect of the car is…

  • Mission Furniture – Design Dictionary Term

    Mission Furniture – Design Dictionary Term

    The term mission furniture was first popularized by Joseph P. McHugh of New York, a furniture manufacturer and retailer. The word mission references the Spanish missions throughout colonial California. The style became increasingly popular following the 1901 Pan-American Exposition in Buffalo.Read More →

  • What Was Charles Gwathmey’s Impact on American Architecture?

    What Was Charles Gwathmey’s Impact on American Architecture?

    He was the son of American painter Robert Gwathmey and photographer Rosalie Gwathmey, and was born in Charlotte, North Carolina. Charles Gwathmey studied architecture at the University of Pennsylvania. Read More →

  • Bill Stumpf (1936 – 2006), inventor of the modern swivel chair

    Bill Stumpf (1936 – 2006), inventor of the modern swivel chair

    In 1976, the Ergon chair was introduced by Bill Stumpf, a designer for Herman Miller. It had a foam-filled back and seat, gas-lift levers to change the height and tilt. The Ergon was based on the new science of ergonomics, first used to design aeroplane cockpits.Read More →

  • Eliot Noyes (1910 – 1977) American industrial designer

    Eliot Noyes (1910 – 1977) American industrial designer

    Eliot Noyes (1910 – 1977) was an industrial designer from the United States. From 1928 to 1932, he studied architecture at Harvard University, followed by stints at the Graduate School of Design from 1932 to 1935 and 1937 to 1938. Read More →

  • John Vassos (1898 – 1985) Greek American Designer

    John Vassos  (1898 – 1985) Greek American Designer

    John Vassos was a Greek illustrator and designer born in Bucharest and professionally active in Boston. He studied at the Boston, Museum of Fine Arts School, and Art Students’ League, and produced graphic design for labels, packages, and small appliances. He used applied psychology to analyse buying habits and motivations. Read More →

  • American Union of Decorative Artists and Craftsmen (AUDUC)

    American Union of Decorative Artists and Craftsmen (AUDUC)

    The American Union of Decorative Artists and Craftsmen (AUDAC) was an organisation of designers and artists engaged in designing for individual needs, commercial organisations, industrial firms, heads of stores and manufacturing establishments, and all other persons interested in the industrial, decorative, and applied arts. Read More →

  • Pennino American costume jewellery firm

    Pennino American costume jewellery firm

    In 1928, Oreste Pennino registered a series of 12 trademarks used from 1926 and illustrating signs of the Zodiac. The firm produced bracelets, rings, clips, earrings, lockets, and brooches and, from 1947, watches and watchcases. Its wares were designed in the forms of flower bouquets, fruit, leaves, and trees in rose, pale and dark blue,…

  • Isaac Elwood Scott (1845 – 1920) American Furniture Designer

    Isaac Elwood Scott (1845 – 1920) American Furniture Designer

    Isaac Elwood Scott (1845 – 1920) was an American furniture designer, woodcarver, and ceramicist, active in Philadelphia, Chicago, New York, and Boston. He founded Scott and Copeland, Designers, Carvers, and Art Wood Workers, and collaborated with Henry S. Jaffray to create the interiors and design of Warder, Bushnell, and Glessner’s new Chicago headquarters. Read More…

  • Walter Allner (1906โ€“2006), an American painter and designer

    Walter Allner (1906โ€“2006), an American painter and designer

    Walter Allner (1906โ€“2006) was an American painter and designer known for his creativity, artistic skill, and imagination. He was trained at the Bauhaus under Josef Albers, Wassily Kandinsky, and Joost Schmidt and used bold colours, strong typography, and striking imagery in his designs.Read More →

  • Reuben Cary (1845 – 1933) American furniture designer

    Reuben Cary (1845 – 1933) American furniture designer

    Cary’s father moved to the Adirondacks area of New York State in the year 1845. In 1874, Brandreth asked Cary to make him 24 chairs with slatted backs, plain turned legs, and splint seats in a traditional style. Cary may have made some of the rustic furniture in the cottages at Brandreth Park.Read More →

  • Marmon 16: A masterpiece of automotive history

    Marmon 16: A masterpiece of automotive history

    Marmon Sixteen was a masterpiece of automotive history, with a 491 cubic inch, all-alloy 16-cylinder engine and modern and tasteful design. The Marmon Sixteen was a unique and innovative design that left a lasting impression on the automotive industry, but its high price tag made it difficult to sell. READ MORERead More →

  • Charles Pfister (1938 – 1990) American interior designer

    Charles Pfister (1938 – 1990) American interior designer

    Charles Pfister (1939 to 1990) was an American interior and furniture designer and architect. He was professionally active in San Francisco.Read More →

  • Dorothy Draper (1889 – 1969) American interior designer

    Dorothy Draper (1889 – 1969) American interior designer

    Dorothy Draper (1889 – 1969) was an American interior designer. She was born in Tuxedo Park, New York. Draper’s upper-crust upbringing, Tuxedo Park was one of the first gated communities in the United States. Dorothy’s parents were part of an old New England family with longstanding social connections. Dorothy’s childhood was spent playing in high-ceilinged…

  • Skowhegan School of Painting and Sculpture

    Skowhegan School of Painting and Sculpture

    Skowhegan School of Painting and Sculpture is a place for artists to live and work, and is one of the only U.S. schools to teach the ancient art of fresco. Skowhegan School of Painting and Sculpture raised $21 million to help young artists and create an archive of over 700 lectures. LEARN MORERead More →

  • Keith Haring (1958 – 1990) – art that danced

    Keith Haring (1958 – 1990)  – art that danced

    Keith Haring was best known for his graffiti-like painting, initially on the black paper used to cover discontinued billboard advertisements in the New York subway. After after a feverish 1980’s style career of surging popular success and grudging critical attention, Haring died of AIDS in 1991 at the age of 31.Read More →

  • Jay Spectre (1930 – 1992) American Interior and furniture designer

    Jay Spectre (1930 – 1992) American Interior and furniture designer

    Jay Spectre (1930 – 1992) was an American Interior and furniture designer. He was born in Louisville, Kentucky. He was professionally active in New York. He began his interior design career in 1951 in Louisville. In 1968, he established the design company Jay Spectre, in New York. He designed interiors for luxury homes, private jet…

  • Oscar Onken (1858 – 1948) and the ‘The Shop of the Crafters’

    Oscar Onken (1858 – 1948) and the ‘The Shop of the Crafters’

    Oscar Onken (1858 – 1948) was an American entrepreneur. He was professionally active in Ohio. Onken was a prominent businessman and philanthropist. Impressed with the Gustav Stickley and Austrian stands at the 1904 St. Louis ‘Louisiana Purchase Exposition,’ he founded The Shop of the Crafts in Cincinnati in 1904. Read More →

  • Harry Bertoia (1915 – 1978) Italian sculptor, furniture designer

    Harry Bertoia (1915 – 1978) Italian sculptor, furniture designer

    Harry Bertoia was a sculptor, printmaker, jeweller, and furniture designer. He was born in San Lorenzo, Udine, and worked in the United States professionally. During World War Two he worked with Ray and Charles Eames on moulded-plywood technology. He worked primarily as a sculptor from the mid-1950s onwards. His sculpture was prominently featured in many…

  • Vance Packard (1914 – 1996), writer and critic of consumerism

    Vance Packard (1914 – 1996), writer and critic of consumerism

    American writer who exposed the negative effects of consumerism in the developed world, including The Hidden Persuaders, Waste Makers, The Naked Society, and The People Shapers. He was a member of a long line of critics of capitalist culture. LEARN MORERead More →

  • John Mascheroni (b.1932), American furniture designer

    John Mascheroni (b.1932), American furniture designer

    John Mascheroni has been designing furniture for his entire career, recognized for his design acuity and modernism. LEARN MORERead More →

  • Francis H. Bacon (1856 – 1940) American Furniture Designer

    Francis H. Bacon (1856 – 1940) American Furniture Designer

    He was a designer for furniture maker Herter Brothers, commissioned by the company to furnish the New York William H. Vanderbilt House, 1881-83. LEARN MORERead More →

  • Sam Maloof (1916 – 2009) American furniture designer

    Sam Maloof (1916 – 2009) American furniture designer

    The furniture designed by Sam Maloof can be found in every imaginable place in the United States, from boardrooms to bungalows, from the White House to the Smithsonian. READ MORERead More →

  • Black Landscapes Matter (paperback)

    Black Landscapes Matter (paperback)

    “Do black landscapes matter?” is an issue that goes to the heart of American history. The nation’s terrain contains the wreckage of different origins, from slavery’s plantations to today’s divided cities, from freedman settlements to northern migrations for freedom.Read More →

  • Paul Bacon (1923 – 2015) – created looks for books

    Paul Bacon (1923 – 2015) – created looks for books

    Paul Bacon was not a household name, but anyone who has a passion for books will have seen his works. Bacon was an artist, who used minimal imagery and bold typography to sell famous novels such as, “Catch 22” by Joseph Heller, “One Flew Over the Cuckoo Nest’s and Phillip Roth’s “Portnoy’s complaint?Read More →

  • Judith Leiber (1921 – 2018) American designer of handbags

    Judith Leiber  (1921 – 2018) American designer of handbags

    Judith Leiber (1921 – 2018) was a prolific designer whose fanciful minaudiรจres had accessorised royalties, first ladies, and film stars, and entered the collections of art the Metropolitan Museum of Art. While her couture handbagsโ€”carried by celebrities such as Greta Garbo, Elizabeth Taylor, Claudette Colbert, Bjรถrk, and Barbara Waltersโ€”are widely regarded as works of art,…

  • Handel Company (1885 – 1936) American Lighting Company

    Handel Company (1885 – 1936) American Lighting Company

    American Lighting firm The Handel Company was founded in Meriden, Connecticut, in 1885 and created lamps and glass designs over the years. The business was incorporatedย in 1903.Read More →

  • What Inspired Maya Lin’s Design of the Vietnam War Memorial?

    What Inspired Maya Lin’s Design of the Vietnam War Memorial?

    Embed from Getty Images Maya Lin is an award winning Asian American architect. Lin was born in Athens, Ohio, inRead More →

  • Michael Taylor (1927 – 1986) – “California Look” ๐ŸŒž

    Michael Taylor (1927 – 1986) – “California Look” ๐ŸŒž

    Michael Taylor (1927 – 1986) was an American interior and furniture designer. He was known for the “California Style” and made his homes showplaces of the unexpected.Read More →

  • Virgil Exner (1909 – 1973) American Industrial Designer

    Virgil Exner (1909 – 1973) American Industrial Designer

    He was hired to work in the Pontiac design lab after coming to the attention of Harley Earl at General Motors. Later, in 1938, he worked for Raymond Loewy’s design consultant on Studebaker cars, particularly the 1947 Starlight coupรฉ. Loewy received the majority of the critical accolades.ย Read More →

  • Maya Romanoff (1941 – 2014), American textile designer

    Maya Romanoff (1941 – 2014), American textile designer

    Maya Romanoff (1941- 2014) was an American Textile Designer. He studied at the University of California at Berkeley. When heRead More →

More design articles

โค๏ธ Receive our newsletter

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.