Walter Landor (1913 – 1995) was a leading expert in corporate identity and brand design. Coca-Cola, Fuji Films, Levi Strauss, Philip Morris, Twentieth Century Limited, and the World Wildlife Fund were among his most well-known clients.
He was born in Munich in 1913, and in 1931 he moved to London to finish his education at Goldsmiths College of Art.
In 1935, he was one of the people who started the Industrial Design Partnership, which was one of the first industrial design consultancies in Britain. The next year, he became the youngest Fellow of the Royal Society of Arts.
In 1939, he moved to the United States. In 1941, he and his wife, Josephine, set up Landor Associates in San Francisco. The company made a name for itself by designing packaging and making and coordinating corporate identities. For Landor, creating a corporate identity involved consumer research, business analysis, and strategic planning. This helped the company become a leading international consulting firm with seventeen offices around the world by the late 1980s, offering a wide range of design services like corporate identity and environmental design.
In addition to the clients listed above, the company also designed the logos for a number of airlines, such as Alitalia, British Airways, Thai International, and Singapore Airlines. In 1994, the Smithsonian National Museum of American History in Washington, DC, set up the Walter Landor Collections of Design Records and Packaging to honour him as a major American design consultant whose work had a big effect on how people see things every day.
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More American Designers
Mission Furniture – Design Dictionary Term
The term mission furniture was first popularized by Joseph P. McHugh of New York, a furniture manufacturer and retailer. The word mission references the Spanish missions throughout colonial California. The style became increasingly popular following the 1901 Pan-American Exposition in Buffalo.
Dan Friedman (1945 – 1995) American Graphic Designer
Dan Friedman (1945–1995) was a prolific graphic and furniture designer, artist, writer, and educator. Friedman’s work posed a radical challenge to tradition and commodification in design practice. His work is held in the collections of the Cooper-Hewitt National Design Museum and the Museum of Modern Art.
Charles Pfister (1938 – 1990) was an American interior and furniture designer
Charles Pfister (1939 to 1990) was an American interior and furniture designer and architect. He was professionally active in San Francisco.
Handel Company (1885 – 1936) American Lighting Company
American Lighting firm The Handel Company was founded in Meriden, Connecticut, in 1885 and created lamps and glass designs over the years. The business was incorporated in 1903.
Sam Maloof (1916 – 2009) American furniture designer and maker
His work is part of the permanent collections of the Metropolitan Museum of Art, Boston MFA and Philadelphia MFA. The ‘Rocking Chair’ became part of Ronald Reagan’s White House arts and crafts collection. Maloof built an approach to woodworking that drew parallels to Shaker and modern Scandinavian styles. Using no nails or metal hardware, he worked almost entirely by hand. One of his rocking chairs sold for $51,000; he married Alfreda Ward in 1948.
Judith Leiber (1921 – 2018) American designer of handbags
Judith Leiber (1921 – 2018) was a prolific designer whose fanciful minaudières had accessorised royalties, first ladies, and film stars, and entered the collections of art the Metropolitan Museum of Art. While her couture handbags—carried by celebrities such as Greta Garbo, Elizabeth Taylor, Claudette Colbert, Björk, and Barbara Walters—are widely regarded as works of art, Leiber preferred the word “artisan” to “artist.”
Francis H. Bacon (1856 – 1940) American Furniture Designer
He was a designer for furniture maker Herter Brothers, commissioned by the company to furnish the New York William H. Vanderbilt House, 1881-83.
John Mascheroni (1932- ) American furniture and industrial designer
John Mascheroni is an American furniture and industrial designer. He studied at the Pratt Insitute in Brooklyn New York. He opened his own design office and furniture factory in New York. Mascheroni designed furniture for manufactures in High Point, North Carolina. From 1990, his furniture designs were produced by Swaim and, from 1991, others by Jeffco.
Paul Bacon (1923 – 2015) – created looks for books
Paul Bacon was not a household name, but anyone who has a passion for books will have seen his works. Bacon was an artist, who used minimal imagery and bold typography to sell famous novels such as, “Catch 22” by Joseph Heller, “One Flew Over the Cuckoo Nest’s and Phillip Roth’s “Portnoy’s complaint?
Reuben Cary (1845 – 1933) American furniture designer
Cary’s father moved to the Adirondacks area of New York State in the year 1845. In 1874, Brandreth asked Cary to make him 24 chairs with slatted backs, plain turned legs, and splint seats in a traditional style. Cary may have made some of the rustic furniture in the cottages at Brandreth Park.
James Evanson (1946 – 2022) American furniture and lighting designer
James Evanson has been at the forefront of the “functional art” movement around the world. His work has travelled worldwide since his first exhibition in 1979 at the Art et Industrie Gallery in New York. For the Memphis Collection in Milan, new work was created just for the occasion. The “Lighthouse” lamps gained international acclaim and became an icon of the 1980s.
Harry Bertoia (1915 – 1978) Italian sculptor, furniture designer
Harry Bertoia was a sculptor, printmaker, jeweller, and furniture designer. He was born in San Lorenzo, Udine, and worked in the United States professionally. During World War Two he worked with Ray and Charles Eames on moulded-plywood technology. He worked primarily as a sculptor from the mid-1950s onwards. His sculpture was prominently featured in many of Eero Saarinen’s buildings.
Alma Eikerman (1908 – 1995) American jewellery designer and silversmith
Alma Eikerman (1908 – 1995) was an American jewellery designer and silversmith. Eikerman was born in Pratt, Kansas, and graduated from Kansas State College in Emporia with a B.Sc. in 1934 and an M.Sc. in 1942.
Oscar Onken (1858 – 1948) and the ‘The Shop of the Crafters’
Oscar Onken (1858 – 1948) was an American entrepreneur. He was professionally active in Ohio. Onken was a prominent businessman and philanthropist. Impressed with the Gustav Stickley and Austrian stands at the 1904 St. Louis ‘Louisiana Purchase Exposition,’ he founded The Shop of the Crafts in Cincinnati in 1904.
Eliot Noyes (1910 – 1977) American industrial designer
Eliot Noyes (1910 – 1977) was an industrial designer from the United States. From 1928 to 1932, he studied architecture at Harvard University, followed by stints at the Graduate School of Design from 1932 to 1935 and 1937 to 1938.
Herbert Bayer (1900 – 1985) American multi-disciplined designer
Herbert Bayer was one of the Bauhaus’s most influential students, teachers, and proponents. Most of Bayer’s photographs come from the decade 1928–38, when he was based in Berlin working as a commercial artist. He designed the show Road to Victory (1942), which would set the course for Steichen’s influential approach to photography.
Bill Stumpf, inventor of the modern swivel chair
In 1976, the Ergon chair was introduced by Bill Stumpf, a designer for Herman Miller. It had a foam-filled back and seat, gas-lift levers to change the height and tilt. The Ergon was based on the new science of ergonomics, first used to design aeroplane cockpits.
George Nelson (1907 – 1986) American voice on design
George Nelson (1907 – 1986) was an American industrial designer. His Storagewall shelf system, which he made in 1945, changed the way offices worked. The Marshmallow sofa from the 1950s is one of his best-known pieces.
Walter Landor (1913 – 1995) Leader in Corporate Identity.
Walter Landor (1913 – 1995) was a leading expert in corporate identity and brand design. His clients included Coca-Cola, Fuji Films, Philip Morris, and the World Wildlife Fund. The Smithsonian’s National Museum of American History has dedicated a collection to him.
Frederick Kiesler Austrian American Designer
Frederick John Kiesler, an Austrian-American architect, theoretician, theatre designer, artist, and sculptor, was born Friedrich Jacob Kiesler in Czernowitz, Austria-Hungary Empire (now Chernivtsi, Ukraine), in 1890. 1965 saw his passing.
Tammis Keefe (1913 – 1960) American Textile Designer
Tammis Keefe (1913–1960) was an American textile designer. She designed everything from dish towels to glassware in her airy Dorothy Leibis Studio. Her work can be found at the Metropolitan Museum of Art, Cooper Hewitt and the Fashion Institute of Technology.
Philco famous 🇺🇸 American electronics firm
Philco was founded in Philadelphia in 1892. In 1929, using assembly-line techniques, the firm produced the first truly low-priced radios. The firm became a leading manufacturer of audio products, adding domestic stoves, refrigerators, air conditioners, and other appliances to its line. In the 1950s, it produced a series of television set housings in historicist cabinets with technologically advanced features and large screens.
Marc Harrison (1936 – 1998) American Industrial designer
Marc Harrison (1936-1998) was an industrial designer from the United States. Harrison sustained a significant brain injury in a sledding accident when he was eleven years old. He had to relearn simple functions like walking and talking as a result of the crash. Harrison gained experience and motivation for his future work as an industrial designer due to this incident and his lengthy recovery.
Egmont Arens (1888 – 1966) American Industrial Designer
In 1935 he founded his own design company. He designed everything from toys, boats, aircraft, kitchen appliances, lamps and lampshades, beer cans, plastic containers, cigarette lighters, jukeboxes, watches and baby carriages.
Hattie Carnegie (1886 – 1956) Austrian Clothing Designer, Jeweller
Her family settled in the USA when she was in her teens and took the Carnegie name. In 1909, with a friend, she opened a tiny dress and hat shop, New York, known as Carnegie—Ladies’ Hatter.
George Nakashima (1905 – 1990) American woodworker and designer
In 1934, he worked in the Indian office of American architect Antonin Raymond. In 1937, in the Tokyo office, he studied Japanese carpentry techniques. In 1941, he set up his first workshop in Seattle. In 1942 in Idaho, Nakashima studied with an old Japanese carpenter until Antonin Raymond arranged his release.
Elbert Green Hubbard (1856 – 1915) American furniture designer
Elbert Green Hubbard (1856 – 1915) was an American furniture designer. Hubbard met William Morris in 1894 and the following year inspired by Morris’s Kelmscott Press, founded the Raycroft Press’ East Aurora, near Buffalo, New York. He was the founder of the Roycrofters, an Arts and Crafts community; he organized workshops, lectured, and wrote as a highly effective champion of the Arts and Crafts philosophy.
Frank Nuovo (b.1961) Chief Designer for Nokia
Nuovo studied product and automotive design and graphics and communications design at the Art Center College of Design in Pasadena, California.
Faience Manufacturing Company – the heart of American ceramics
The Faience Manufacturing Company was an American manufacturing company that operated between 1880 – 1892 in the Greenpoint area of Brooklyn, New York. There is little evidence of the remains of the Company as it failed in 1892.
Pennino American costume jewellery firm
In 1928, Oreste Pennino registered a series of 12 trademarks used from 1926 and illustrating signs of the Zodiac. The firm produced bracelets, rings, clips, earrings, lockets, and brooches and, from 1947, watches and watchcases. Its wares were designed in the forms of flower bouquets, fruit, leaves, and trees in rose, pale and dark blue, and violet. The firm closed in 1961.
Virgil Exner (1909 – 1973) American Industrial Designer
He was hired to work in the Pontiac design lab after coming to the attention of Harley Earl at General Motors. Later, in 1938, he worked for Raymond Loewy’s design consultant on Studebaker cars, particularly the 1947 Starlight coupé. Loewy received the majority of the critical accolades.
Isamu Noguchi (1904–1988) American sculptor and designer.
Isamu Noguchi (1904–1988), was an American sculptor and designer. He was born in Los Angeles and professionally active in New York. He was influential and well-received in the twentieth century. He produced sculptures, gardens, furniture and lighting designs, ceramics, architecture, and set designs throughout his lifetime of creative experimentation. His work, both subtle and bold, traditional and modern, set a new standard for reintegrating the arts.
Ulrich Franzen (1921 – 2012) German-born American architect and designer
Ulrich Franzen, the German-born American architect, was a leading figure in the first post-war generation of American architects; including Paul Rudolph, Harry Cobb, John Maclane Johansen, and Philip Johnson.
Geoffrey Beene (1927-2004) an American Fashion Designer
Geoffrey Beene (1927 – 2004) was an American fashion designer; born Haynesville, Louisiana. He was a premed student at Tulane University when he found himself sketching gowns when he became bored during his lectures. Along with Bill Blass, he was regarded as the Godfather of American sportswear.
1959 Cadillac Eldorado – Temple Rather than Automobile
The 1959 Cadillac is more of a temple than an automobile, a Gothic memorial to America’s glory years. It was overly long, low, and overstyled, and it’s the 50s’ final flourish. The 59’s outlandish space-age appearance, weird fins, and lavish 390 cubic inch V8 are fascinating, but the most striking aspect of the car is its blatant arrogance.
Walter Kantack (1889 – 1953) – American Lighting Designer
Raymond Loewy (1893 – 1986) 🇺🇸 American Designer
He arrived in the United States in 1929, just in time for the great depression. As it happened the beginning of the depression was a fortuitous time for a talented designer with new ideas to arrive in the United States. The old design aesthetic was disappearing with the collapsing economy. Manufacturers wanted to stimulate demand for their products by offering customers new designs, and Loewy had an abundance of them with the ego to match. His mother had always told him, “It is better to be envied than pitied.”
Angelo Testa (1921 – 1984) American fabric designer
Angelo Testa (1921 – 1984) was an American fabric designer. He studied at the Institute of Design, Chicago, to 1945. As well as being a fabric designer, he was a painter and sculptor. He designed the 1941 Little Man abstract floral fabric, widely published and hailed as a new direction in textile design. It all began, in fact, with a doodle. A free-form sketch with a dancing shape that intrigued its artist.
How Paul Rand influenced Steve Jobs to accept the the visual identity for NeXT.
During Steve Job’s time at NeXT he commissioned graphic designer Paul Rand to create the visual identity for NeXT. Rand had the reputation for exerting great influence on his clients, he created a 100-page branding book to help Steve Jobs understand the entire design process hidden behind the NeXT identity.
Calvin Klein (b.1942) American fashion designer
Klein’s excellent, modest tailoring and beautiful sportswear lines, as well as his casual separates created in the finest linens, silks, and cashmere, had earned him a name by the mid-1970s
Hartmut Esslinger (b.1945) a German Industrial Designer
Hartmut Esslinger (born June 5, 1944) is a German-American industrial designer and inventor. He is best known for founding the design consultancy frog, and his work for Apple Computers in the early 1980s.
Keith Haring (1958 – 1990) – art that danced
Keith Haring was best known for his graffiti-like painting, initially on the black paper used to cover discontinued billboard advertisements in the New York subway. After after a feverish 1980’s style career of surging popular success and grudging critical attention, Haring died of AIDS in 1991 at the age of 31.
Douglas Donaldson (1882 – 1972) American Metalworker
Donaldson taught design, metalwork and jewellery at numerous schools in and near Los Angeles, including his first position, director of manual arts, Throop Polytechnic (succeeded by Rudolph Schaeffer). Subsequently, he was a teacher at the new Chouinard School of Art and head of the art department, Los Angeles Manual Arts High School.
Alexey Brodovitch (1898 – 1971) 🇺🇸 🇷🇺 graphic designer and magazine art director
Alexey Brodovitch (1898 – 1971) was an American/Russian graphic designer and magazine art director. Alexey Brodovitch was born in Russia and worked in Paris in the 1920s, creating books, posters, furniture, and advertising. He moved to America in 1930 and worked as the art director of Harper’s Bazaar magazine in New York after a brief stint of teaching and advertising.
William Dwiggins (1880 -1956) – Typographer and all-rounder
Dwiggins was known for his “Metro” series of typefaces, the first designed specifically for newspaper headlines. He produced that in 1929 when he won the gold medal of the American Institute of Graphic Arts.
Paul McCobb (1917 – 1969) American furniture designer
One of the leading designers of the American design movement from the mid-20th century
Hilton McConnico (1943 – 2018) American interior and furniture designer
Hilton McConnico ( 1943 – 2018) was American furniture and interior designer. He was born in Memphis, Tennessee. He worked professionally in Paris.
Dominick Labino (1910 – 1987) American glassware designer and ceramicist
He began his work as an instrument builder for the Bacharach Instrument Company in Pittsburgh. He then moved on to Owens-Illinois Glass Company, where he developed a lifetime interest in glass. He established small laboratories to create new glass batches and fabricate small glass objects while in command of the Owens-Illinois Glass Company milk-bottle plant.
Harvey Littleton (1922 – 2013) American glassware designer
Between 1939-42 and 1946-47, he studied at the University of Michigan, Ann Arbor, Michigan, receiving a bachelor’s degree in design. In 1941 and 1949-51, he studied Cranbrook Academy of Art, Bloomfield Hills, Michigan, receiving a master’s degree in ceramics. In 1945, he was a student at the Brighton School of Art, Brighton, under Nora Braden’s tutelage.
Ray and Charles Eames a partnership
They were full collaborators as husband and wife. Design is infrequently a solitary endeavour, and husband-and-wife teams are not uncommon. The collaborative nature of the Eames work, on the other hand, was easily obscured by Charles’s widespread public recognition as an individual designer and thinker.
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