Walter Landor (1913 – 1995) Leader in Corporate Identity.

Walter Landor in 1982

Walter Landor (1913 – 1995) was a leading expert in corporate identity and brand design. Coca-Cola, Fuji Films, Levi Strauss, Philip Morris, Twentieth Century Limited, and the World Wildlife Fund were among his most well-known clients.

Early Life

He was born in Munich in 1913, and in 1931 he moved to London to finish his education at Goldsmiths College of Art.

Biography

In 1935, he was one of the people who started the Industrial Design Partnership, which was one of the first industrial design consultancies in Britain. The next year, he became the youngest Fellow of the Royal Society of Arts.

In 1939, he moved to the United States. In 1941, he and his wife, Josephine, set up Landor Associates in San Francisco. The company made a name for itself by designing packaging and making and coordinating corporate identities. For Landor, creating a corporate identity involved consumer research, business analysis, and strategic planning. This helped the company become a leading international consulting firm with seventeen offices around the world by the late 1980s, offering a wide range of design services like corporate identity and environmental design.

In addition to the clients listed above, the company also designed the logos for a number of airlines, such as Alitalia, British Airways, Thai International, and Singapore Airlines. In 1994, the Smithsonian National Museum of American History in Washington, DC, set up the Walter Landor Collections of Design Records and Packaging to honour him as a major American design consultant whose work had a big effect on how people see things every day.

Sources

Woodham, J. M. (2015). A Dictionary of Modern Design. https://doi.org/10.1604/9780192800978

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