Krizia an Italian Fashion Design Firm

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Models walks the runway during the Krizia show as a part of Milan Fashion Week Womenswear Spring/Summer 2014
Models walk the runway during the Krizia show as a part of Milan Fashion Week Womenswear Spring/Summer 2014 on September 19, 2013, in Milan, Italy. (Photo by Pier Marco Tacca/Getty Images)

Krizia is an Italian fashion design company based in Milan. Their clothes often have fruit-themed prints to give them a fantasy feel. The company was started in 1954 by its designer, Mariucca Mandelli, and her husband, Aldo Pinto, who ran the business. Mandelli and her friend Flora Dolci first made skirts. As the company grew, an exhibition was held in 1957. The name Krizia came from a dialogue by Plato. As a consultant to the company for a while, Karl Lagerfeld helped it develop its many different styles. Kriziamaglia is a company that makes knitwear. It uses bright colours and new techniques to create designs that are popular worldwide and are often casual, witty, and even funny.

Recent History

In 2014 Krizia was acquired by the company Marisfrolg Fashion Co. Ltd, whose President and Creative Director is Ms Zhu ChongYun. Next to the first line, in 2020, was born K Krizia, a contemporary line aimed at a younger target.

Recent Collection

Embed from Getty Images

Sources

Byars, M., & Riley, T. (2004). The design encyclopedia. Laurence King Publishing. https://amzn.to/3ElmSlL

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