A & E Design a Swedish Design Consultancy

Historical Perspective: A Legacy of Innovation

Founded in Stockholm by Tom Ahlström and Hans Ehrich, A & E Design emerged as a beacon of innovative design philosophy. Both founders brought a profound depth of knowledge and skill from their studies in design and metalwork at Konstfackskolan, Stockholm. This strong educational foundation laid the groundwork for A & E Design. This consultancy would revolutionize the application of plastics and design for the disabled, a testament to the duo’s foresight and empathy.

Mastering Mediums: The Significance of Plastics

From its inception, A & E Design has been intrinsically linked with the research and application of plastics. This material choice, often associated with modernity and versatility, became the cornerstone of their design identity. Plastics allowed for the creation of clean, undecorated forms, reflecting the consultancy’s commitment to functionalism and minimalism. The material’s adaptability and durability further aligned with the firm’s philosophy, ensuring their designs were aesthetically pleasing and immensely practical for A & E Design.

Iconic Creations: Revolutionising Everyday Objects

A & E Design’s portfolio is a testament to their innovative approach and meticulous attention to detail. Products like the AB Turnomatic ticketing machine showcase their mastery in reducing complexity (from 46 parts to six injection-moulded components), enhancing user experience, and optimizing functionality. The Jordan scouring brush, introduced in 1975, became a household staple, reflecting the firm’s ability to transform mundane objects into ergonomic and aesthetic masterpieces. Meanwhile, the Stockholm folding stool, explicitly designed for museum visitors in 1995, epitomizes the firm’s dedication to public service and inclusive design by A & E Design.

Recognition and Awards: A Testament to Excellence

The consultancy’s groundbreaking work has not gone unnoticed. A & E Design has frequently received commissions from the Swedish government, underscoring its role as a trusted and influential force in the design community. Their numerous awards reflect their commitment to excellence, innovation, and functionality, setting a high standard for designers and firms worldwide, including A & E Design.

A&E DESIGN has garnered a remarkable array of design accolades, showcasing its commitment to excellence:

• 14 “Excellent Swedish Design” Awards
• 5 “Red Dot Awards” (including 3 awarded “The Best of the Best”)
• 2 “Gute Industrieform” Awards
• Numerous other distinctions

Their products are in prestigious museum collections and have received extensive coverage in specialized literature and media.

Sources

Fiell, C., & Fiell, P. (2018). Design of the 20th century. Taschen GmbH.

Woodham, J. (2004). A&E design. In A Dictionary of Modern Design. : Oxford University Press. Retrieved 11 Feb. 2021

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