Celebrating Iconic Design: The Supermoda Stripes Sofa by Andrea Branzi

In the realm of design, few pieces have the power to captivate and stir the imagination like the Supermoda Stripes Sofa. Originally conceived in 1967 by the pioneering minds of the Florentine Radical group Archizoom, the Superonda sofa challenged conventional design norms by eschewing a traditional frame. This groundbreaking approach not only redefined the boundaries of furniture design. It also introduced a playful, modular concept that has inspired designers for generations. As we celebrate its fiftieth anniversary, let’s delve into the enduring legacy of this iconic piece, now reimagined by Andrea Branzi.

The Genesis of a Radical Idea

Designed by Archizoom Associati (1967)

The Supermoda Stripes Sofa emerged from the creative ferment of the 1960s, a period marked by a quest for freedom and innovation. Archizoom Associati, a collective at the forefront of the Radical Design movement, envisioned a sofa that was more than a mere piece of furniture. They sought to create a modular, adaptable form that encouraged interaction and personal expression. The result was the Superonda, a sofa composed of two wave-like elements crafted from a single block of polyurethane. It was cut into an S-shaped incision. This ingenious design allowed for various configurations, transforming from a sofa to a chaise lounge or daybed at the user’s whim.

A Tribute to Playfulness and Versatility

Materials: Polyurethane, Printed Matte PVC Coated Fabric

In honor of its fiftieth anniversary, Poltronova has paid homage to the Superonda with the Supermoda Stripes Sofa. It has been beautifully updated by Andrea Branzi. This limited edition piece retains the original’s modular, playful essence, offering a contemporary take with its striking striped pattern. Handmade in Italy, the sofa’s dimensions (L240 × W100 × H38cm) provide ample space for creativity in arrangement and use. This makes it a versatile addition to any modern interior.

Integrating the Supermoda Stripes Sofa into Your Space

The Supermoda Stripes Sofa by Andrea Branzi is not just a piece of furniture; it’s a statement of design philosophy. It embraces flexibility, innovation, and the joy of living. Its bold stripes and fluid form invite users to interact with their living spaces in new and imaginative ways. This makes it an ideal choice for those who value both design heritage and contemporary flair.

Where to Find the Supermoda Stripes Sofa

For those interested in making this iconic piece a part of their home or design collection, it is available for purchase at Jane Richards Interiors. This limited edition piece represents a unique opportunity to own a part of design history, beautifully reinterpreted for today’s spaces. Discover the Supermoda Stripes Sofa by Andrea Branzi here.

Conclusion

The Supermoda Stripes Sofa stands as a testament to the enduring power of innovative design. It challenges us to think beyond traditional forms and embrace the possibilities of modular, playful furniture. As we reflect on its historical significance and contemporary reinterpretation, we are reminded of the limitless potential of design to inspire and transform our lives.

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