Alessi is an Italian domestic metal products factory. You would think that Alessi Italy’s foremost design factory would have its headquarters in an imposing palazzo in Milan. Instead, the company is nestled near a small northern Italian lake called Lago d’Orta, a mountain range from its more famous big brother, Lago Maggiore.
Gio Ponti founded Domus in 1928, this journal devoted to architecture and design, originally named “L’ Arte della Casa,” has been at the forefront of design debate in Italy. In the 1930s, it was mainly concerned with a Novecento aesthetic, but it also paid attention to more radical tendencies, as Persico’s 1934 article “A New Start for Architecture” exemplifies.
He worked in the family firm Ceramica Franco Pozzi in Gallarate from 1951 and redesigned its traditional products in an award-winning Functional style. His widely published 1970 Compact stacking coffee service was designed for machine production in three sizes. He set up his design practice, where clients included Riedel, Rossi, Guzzini, Pierre Cardin, Rosenthal, Norex, La Rinascente department store, and Alitalia.
From cl1880, Zen directed the most crucial furniture workshop in Milan. He was active in the stile floreale, continued after the 1902 Turin ‘Esposizione Internazionale d’Arte Decorativa Moderna’ to be known for his Art Nouveau and Symbolist motifs. He was not a designer himself but instead a factory owner and manager. From 1898, his firm was associated with Haas of Vienna, whose designers included Otto Eckmann.
From 1977 to 1983, he worked as the chief editor of the design magazine Modo and as a consultant for the fashion magazine Donna. She designed interiors for Driade, Gianfranco Ferré, Montres and GFF Duty Free, Fontana Arte, Granciclismo sports machines, and Morassutti/Metropolis, as well as serving as an image and product consultant for the Croff/Rinascente chain.
Rodolfo Bonetto (1929 – 1991) was Italian furniture and industrial designer. He began his design career at the Pininfarina automobile body design firm. In 1958, he founded his studio. Between 1963-69, was a member of ADI (Associazione per il Disegno Industriale) advisory committee and participated in numerous other professional organisations.
He worked independently as a graphic and product designer and illustrator for advertising agencies, publishers, and his clients; he worked for the Societa Donchi Formart, Milan. In 1978, with Paolo Pedrizzetti, he set up an industrial design studio where he initially designed materials and tiles. He worked on promotional accessories, point-of-sale displays in retail stores, and designed fabrics and dinnerware.