Helvetica Forever: Story of a Typeface

Specimen of the typeface Neue Helvetica
Specimen of the typeface Neue Helvetica

Born in fifty-seven, in Swiss design’s care,
Crafted with balance, precise, and fair.
Sober and steady, it speaks in straight lines,
A quiet form where clarity shines.

Functional letters, devoid of flair,
Neither loud nor soft, simply there.
Admired by many, and shunned by some,
A neutral stance, neither bold nor glum.

From signals to posters, in cities and signs,
Its impact grew over decades of lines.
Unmoved by the trends that ebbed and flowed,
A timeless face, its influence showed.

Across five decades, from shop to street,
On party flyers, its style discreet.
Praised and questioned, yet unmatched in its sway,
Helvetica reigns, calm and gray.

The Berliner archive says it best,
Topping the charts, above the rest.
A typographic icon, understated and grand,
Spanning the world, in countless hands.

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