101 Things I Learned® in Product Design School

101 Things I Learned® in Product Design School

by Sung Jang (Author), Martin Thaler (Author), Matthew Frederick (Author)

Products are everywhere in our daily lives, but many people aren’t aware of the role and mindset of product designers. Product design is not just about art, engineering, or craft. Although it requires knowledge and skills from these areas, it also draws upon other disciplines such as psychology, history, cultural anthropology, physics, ergonomics, materials science, marketing, and manufacturing.

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This user-friendly guide introduces this expansive field in 101 concise, illustrated lessons. These lessons cover a range of topics, including:

• The importance of considering the human body in design
• The interconnectedness of products within systems
• Distinguishing genuine creativity from gimmicks
• The universal nature of beauty across different cultures
• Effective methods for persuading through storytelling and logical reasoning
  

101 Things I Learned® in Product Design School, written by three seasoned design teachers and practitioners, offers succinct, thoughtful touchpoints for beginning design students, experienced professionals, and everyone wanting to understand better this complex area that shapes our lives every day.

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