Piero Polato (b.1936) Italian Industrial Designer

Piero Polato, born in 1936, is a distinguished Italian industrial designer whose multifaceted career has significantly influenced various design disciplines, including television scenography, product design, and graphic arts. Based in Milan, Polato’s work exemplifies the seamless integration of functionality and aesthetic appeal, hallmarks of Italian design.

Early Career and Television Scenography

In 1962, Polato began his career as a graphic consultant for “La Rinascente,” a prominent Italian department store. The following year, he ventured into television scenography, designing approximately 400 sets for RAI, Italy’s national public broadcasting company. His innovative approach to set design addressed the challenges of limited time and budgets, leading to the development of a precise and effective design methodology. (Corraini)

Collaboration with Bruno Munari and Educational Initiatives

In 1972, Polato collaborated with renowned designer Bruno Munari at RAI, becoming his primary associate in the “Giocare con l’arte” (Playing with Art) workshops. This partnership emphasized the importance of creativity in education. Between 1974 and 1992, Polato authored and hosted educational television series, furthering his commitment to design education. (Corraini)

Product and Graphic Design

Polato’s expertise extends to product and graphic design. In 1973, he designed the “portarobe,” a modular storage system composed of metal grids of equal dimensions, allowing for versatile configurations. This design exemplifies his focus on functionality and adaptability. As a graphic designer, Polato led Italy’s first AIDS awareness campaign, showcasing his dedication to socially impactful design. (Corraini)

Academic Contributions and Recognitions

Polato has taught at the Istituto Superiore per le Industrie Artistiche (ISIA) in Urbino and the Accademia di Brera in Milan, influencing future designers. He collaborated with the Italian Ministry of Education and UNESCO during the 1970s and 1980s, contributing to educational advancements. In 1981, he received the prestigious Compasso d’Oro award for his educational book “Educazione Visiva,” underscoring his significant impact on design education. (Corraini)

Publications

Polato is the author of eight manuals, some translated into multiple languages, reflecting his dedication to disseminating design knowledge. His publications cover various design aspects, including educational television programs and art technique manuals for secondary schools. (Corraini)

Legacy

Piero Polato’s diverse career and contributions have left an indelible mark on Italian design. His innovative approaches to television scenography, product design, and education continue to inspire designers and educators, reinforcing the integral role of design in society.

Sources

Byars, M., & Riley, T. (2004). The design encyclopedia. Laurence King Publishing.

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