Jordi Veciana (Barcelona, 1960) studied industrial design at the Elisava School in Barcelona and Parsons School of Design in New York. He worked for eleven years creating products, furniture, and store interiors, first at Vignelli Associates and then at Polo Ralph Lauren. In 1998, he returned to Spain and began working as a creative director for Grupo Inditex, developing new concepts for the Zara Group’s distinctive retail environments. In 2003, Veciana formed Castel Veciana Arquitectura in collaboration with architect Jordi Castel. He began working with Metalarte shortly after that.
The distinct cultural environment of the 1970s primarily influenced Jordi Veciana. Conceptualism, the dominant art movement of the 1970s that pushed the boundaries of art with its revolutionary elements, is frequently seen as a response to Minimalism. The successful movements reflected a strong desire to advance and bolster the art world in response to the tensions of the earlier 1960s.
Jordi Verciana has been designing and working with light since childhood. He says in his bio that his bedroom was his workshop. He would explore the potential of the materials around him, their structure, resistance and logical form.
During his formative training in New York, he learned to appreciate the different aspects of design and the relationship between space and light and human perceptions.
Design Office Montoya
Jordi Veciana studio is called Montoya. It is conceived as a creative nexus, a communal space where professionals from different disciplines can share their knowledge and develop ideas. The studio’s approach to each project is the same, whether it is an object, a building or a landscape.
Jordi Veciana. Metalarte. (n.d.). Retrieved October 31, 2021, from http://metalarte.com/en/79.
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