
Exploring Material Innovation: Packaging Design
In the realm of design, innovation serves not just as a mechanism for aesthetic enhancement but as a pathway to sustainability and consumer engagement. “Material Innovation: Packaging Design” emerges as a seminal work in this space, marking itself as the third volume in a series dedicated to uncovering the dynamic frontiers of design innovation. This edition takes readers on a deep dive into the world of packaging, presenting a range of international and diverse products. From “plantable” packaging, destined to become greenery post-consumption, to alcohol bottles with music-reactive labels and the uniquely collectible Marmite XO jars, this book encapsulates the pinnacle of packaging innovation.
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The Intersection of Digital and Physical in Packaging
As we navigate the twenty-first century, the digital landscape evolves staggeringly, influencing every aspect of consumer experience. “Material Innovation: Packaging Design” showcases advancements in packaging materials and critically examines their potential success or failure in this digital era. With over 350 illustrations, the book offers a comprehensive view of how contemporary packaging pushes the boundaries of design, functionality, and environmental sustainability.
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Meet the Minds Behind the Innovation
At the helm of this insightful exploration are Andrew H. Dent, Vice President of Library and Materials Research at Material ConneXion, and Leslie Sherr, an acclaimed writer and brand strategist with a rich background in architecture, design, and gardens. Their combined expertise illuminates the book’s narrative, offering readers a well-rounded perspective on the innovative use of materials in packaging.
Why This Book is a Must-Read for Design Aficionados
“Material Innovation: Packaging Design” is more than just a book; it’s a source of inspiration and knowledge for students, professionals, and anyone passionate about design. Its case studies and beautifully structured content connect readers directly to the material, encouraging a deeper understanding and appreciation of the art and science of packaging design.
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