False Flat: Why Dutch Design is so Good


  • ‘Provides a long-awaited map for why Dutch design is once again so good.’ (Blueprint)
  • ‘Saturated with eloquent enthusiasm…reflects the author’s intimate knowledge of Dutch society and culture.’ (Christophe Grafe, Building Design)
  • ‘Sets out to explain our love affair with all things Dutch and design-related…with a great deal of panache…There’s plenty to get your teeth into…thorough, well-researched and it looks good.’ (Grafik (formerly Graphics International))
  • ‘Cleverly put together by Irma Boom…dominated by outlandish ideas and witty creations.’ (Creative Review)
  • ‘The main text , by Aaron Betsky…is one of the most perceptive and enjoyable pieces of longer writing about design I have read for some time.’ (Rick Poyner, Icon)
  • ‘Artfully wrought…Dynamic and vital it all undoubtedly is, served up on modish pages designed by Irma Boom…stunning examples of top-drawer contextual architecture.’ (Architect’s Journal)
  • ‘An excellent guide to one of the design world’s hottest countries.’ (V&A magazine)