The End of an Era: Fruit Stripe Gum
A Colorful Legacy in Packaging Design Fruit Stripe Gum, a vibrant icon in the world of confectionery, has announced its discontinuation, marking the end ofRead More →
January 31, 2025
A selection of articles and blog posts on the graphic design process of branding. Regarding branding, graphic design is crucial in creating a visual identity that resonates with the target audience. In this selection of articles and blog posts, you’ll find a wealth of information on the graphic design process of branding.
From choosing the right colour palette to creating a memorable logo, these resources cover everything you need to know about creating a cohesive brand image. You’ll also learn about typography, layout, and other design elements that can help your brand stand out from the competition.
Additionally, you’ll find tips on communicating your brand’s values and personality through visual design. Whether you’re a seasoned designer or just starting, this collection of resources is sure to inspire and inform your branding efforts.
A Colorful Legacy in Packaging Design Fruit Stripe Gum, a vibrant icon in the world of confectionery, has announced its discontinuation, marking the end ofRead More →
Don Watt, a Canadian designer and marketing pioneer, left an indelible mark on retail branding. His innovative approach continues to inspire future designers.Read More →
Ruth Kedar, known for her Google logo design, combines artistic sensibility with tech innovation. Her work spans various design realms, academic contributions, and ties to martial arts, reflecting a consistent philosophy of balance and harmony.Read More →
During a shopping spree in Sydney, the author rediscovers Moleskine hardcover notebooks at Milligram. He appreciates the notebook’s perfect blend of design and function, symbolizing durability, facilitating writing as a therapeutic and creative practice, and invoking nostalgia for the traditional art of writing.Read More →
Neville Brody rose to prominence during the early 1980s surge of “designerism”: a period when the British economy was considered to be expanding, marketing, promotion, and “cultural entrepreneurship” were in the air, and young culture was a money-spinner.Read More →
“Branding: In Five and a Half Steps” by renowned brand consultant Michael Johnson provides a comprehensive step-by-step guide for creating successful brands, employing case studies and including practical templates.
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“Masters of Design: Logos & Identity” is a comprehensive guide profiling 20 renowned designers, offering real-world insights, a gallery of marks, and design principles in action.Read More →
Logos That Last is a book that shares the unique creative process of graphic designer Allan Peters, who has designed hundreds of logos for top brands and personal passion projects. It includes detailed case studies, tips for creating outstanding logos, strategies for extending logos into brand systems, and advice for turning passion into profession.Read More →
Adrian Frutiger (1928-2015), a Swiss graphic designer, created widely used fonts like Avenir and Frutiger for airports and signs worldwide.Read More →
Restrained design meets function. “A pursuit in the art of useful aesthetics.” This is the stated goal of Louisiana-based brand Komolab . And admiring the Komolab collection, it’s clear the design-focused furniture and accessory studio has achieved its mission.Read More →