He studied at Edinburgh University and Oxford University.
Morton joined his family’s Morton Sundour Fabrics in 1931 and oversaw the company’s first screen-printed fabrics. He was the artistic director and principal designer of Edinburgh Weavers in Carlisle, which was established in 1928 as Morton Sundour’s creative design unit from 1932 to 1935. From the 1930s, he was a supporter of the Modern movement, commissioning works from well-known painters and artists. He produced the Constructivist Fabrics collection in 1937, which featured designs by Barbara Hepworth and Ben Nicholson.
J. Leslie Martin and Sadie Speight designed his Brackenfell house in Brampton in 1937—38. He was a painter and textile designer who created dress prints for Horrockses and Edinburgh Fabrics. He created the Unit Prints series in 1946.
In Ethel Mairet’s Ditchling workshop, he practised hand spinning and weaving. He became the chief executive officer of Morton Sundour in 1962. He gave a lot of lectures. He was elected to the Council of Industrial Design and served as an assessor for Scotland’s four central art schools.
His fabrics, fine art and photography of his Bracknell house were included in the 1979-80 ‘Thirties’ exhibition at the Hayward Gallery.
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