At Encyclopedia.Design, we are fascinated by all aspects of design, both current and historical. It is important to recognise the influential designers who have paved the way. Jan Tschichold (1902 – 1974), is a typographic genius. Tschichold was first introduced to me at Shillington College, where I studied Graphic Design. As a digital designer, his straight lines and hierarchical structure appeal to me. His concepts, in my opinion, work well in the digital realm.
Tschichold, who was born in Germany, is regarded as one of the most outstanding and influential typographers of the twentieth century. He removed the pre-1925 typography to make way for a new, modern, structured, and regulated typography. His work is distinguished by its rigors structure, asymmetrical placement of contrasting elements, and layouts that are based on horizontal and vertical underlying grids. Throughout his designs, you will notice a harmonious composition of balance, white space, straight lines, and thick rules.
Tschichold was born in Leipzig, in 1902. His first book, “Elementary Typography,” was published in 1925. In 1927, he became a lecturer at the Master School for Printing, in Munich. He held this position until 1933 when he was dismissed by the Nazis. He relocated to Switzerland where he continued to design and teach. In his third book, “Typographische Gestaltung,” he begins to turn away from “the new typography” as he becomes to associate its rigid style with the totalitarianism of the Nazis.
Tschichold is known for his famous typeface Sabon, he authored several books the most influential being The New Typography, published in 1928. He is, however, most remembered for his post-war refashioning of Penguin paperbacks. During his career with Penguin, he re-designed over 500 books. Below you will see some examples of his work for Penguin.
If you enjoyed reading this post you may also be interested in reading;
Alexander Schawinsky was a Swiss designer born in Basel. He studied painting and architecture in Zürich, Cologne, and Berlin. He was at the Bauhaus in Germany between 1924 and 1925. Between 1926 and 1927 he was a theatre designer in Zwickau. Following that he was a Graphic Designer for the city of Magdeburg.
Marianne Straub was a Swiss designer and weaver and designer she was born in Amriswil. But her career grew in Britain from the time she entered Bradford Technical College (in the middle of the Yorkshire wool industry) in 1932 to expand her knowledge of powerloom weaving.