Tuna is simply a contemporary text font. It is modern, meaning the merge of charming broad-nibbed calligraphic style with optimised readability on screen – showing that the roots of writing and typesetting are still in charge when reading “Anna Karenina” on your Kindle till 4 a.m.”
Tuna is suitable for cross-media use because the design is based on conditions of constancy, stability, and readability. When applied to larger sizes, Tuna’s well-defined shapes and distinctive details are apparent.
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During the early years of his career, Herbert Bayer (1900 – 1985) was involved with the Bauhaus in Germany. Bayer, an Austrian born graphic and exhibition designer synonymous with Modernism, immigrated to the United States in 1938 and became a significant figure in advertising and education.