Kotaro Branding & Art Direction by Estudio Wikka

Kotaro Branding & Art Direction by Estudio Wikka

Kotaro is a Cancun-based Japanese eatery that specialises in ramen, baos, and gyoza. It expertly integrates classic Japanese elements like finely illustrated cherry blossoms and a love of fine craftsmanship with a decidedly tropical flair appropriate for the Yucatan peninsula. Warm and inviting, like a warm cup of green tea or the shade under a palm frond, the warm green used as the brand’s primary hue. Warm wood tones, used throughout the interior and in the kraft paper used throughout the packaging, help to bridge the gap between bamboo and sand associations. Minimal open layouts seem airy and light across the menu and other printed touchpoints, and humorous, slightly crooked typography keeps the brand from looking stuffy.

Sources

Kotaro Branding & Art Direction by Estudio Wikka. Grits & Grids. (2021, February 1). Retrieved October 26, 2021, from https://gritsandgrids.com/2019/01/kotaro-branding-art-direction-by-estudio-wikka/.

You may also be interested in

  • Kotaro Branding & Art Direction by Estudio Wikka

    Kotaro is a Cancun-based Japanese eatery that specialises in ramen, baos, and gyoza. It expertly integrates classic Japanese elements like finely illustrated cherry blossoms and a love of fine craftsmanship with a decidedly tropical flair appropriate for the Yucatan peninsula.Read More →

  • The international Cyprus Poster Triennial

    Cyprus Poster Triennial

    promote and disseminate knowledge and creativity in the field of graphic design by focusing on the poster as a major medium of visual communication. Posters have been influential not only as vehicles for providing information but also as tools for social change, developing awareness on critical issues, dissemination of revolutionary or political ideas, and propaganda since the early printing of broadsides in the early nineteenth century until the present day of the digital era.Read More →

  • Xanti Schawinsky influential Swiss Designer

    Xanti Schawinsky

    Alexander Schawinsky was a Swiss designer born in Basel. He studied painting and architecture in ZĂĽrich, Cologne, and Berlin. He was at the Bauhaus in Germany between 1924 and 1925.Read More →

  • Beauty through the eyes of Stefan Sagmeister and Jessica Walsh

    Stefan Sagmeister and Jessica Walsh article

    Stefan Sagmeister and Jessica Walsh have been contemplating the concept of beauty. This may seem unsurprising, given that both are designers at the top of the design food chain, and aesthetics, you’d think, would be a constant priority.Read More →

  • Ikea’s sleep campaign got a boost with a series of eye-catching posters.

    iKeas Sleep Campaign Poster Featured Image

    The impact of the Covid-19 pandemic on our sleep is one of the more well-documented side effects, with the scenario being described as a “perfect storm of sleep difficulties”. Ikea’s 2020 ad campaign, which emphasised the need of getting enough sleep, is thus suitable.Read More →

  • Bio Suisse: It’s All Connected, 3 đź’š

    Print advertisement created by thjnk, Switzerland for Bio SuisseRead More →

  • Federico Babina-designed posters get essence of famous directors ❤️

    Can you name all of the movie allusions in this project? It’s general knowledge that filmmakers draw on their own experiences to create their work. Still, Federico Babina employed portraiture to remake them. Read More →

  • Nomikai Adds A Chic Twist To RosĂ© In A Can

    Nomikai, designed by Dutch East Design, elevates rosĂ© in a can to a whole new level. Nomikai should be the beverage of choice for your next get-together, thanks to the hard shift in hues from white to a peach gradient and the clean bursts of navy blue for the lettering and label.Read More →

  • MuirMcNeil’s New Typeface Is As Fragmented and Malleable As Memory

    MuirMcNeil’s New Typeface

    Graphic designer Natasha Lucas began designing Bisect while still a student at the London College of Communication as part of a more significant project based on Harold Pinter’s mid-career “memory plays.”Read More →

  • Uppercase versus lowercase letters for branding

    The letter case is a subtle change to a brand name, i.e. whether a brand name appears in all lowercase or uppercase letters. Research published in the Journal of Retailing suggests whether a designer chooses uppercase or lowercase letters significantly impacts a customers response to a brand. Read More →

  • Balzak Font – Organic Calligraphy

    Balzak Font

    The Balzak font —organic calligraphy by Gulya Ju of studio PeachCreme. Gulya Ju is a type and graphic designer with a strong passion for handmade lettering. The skilled designer has recently published Balzak, a new calligraphic typeface based on real handwriting.Read More →

  • 85+ Times People Had Such Perfect Handwriting

    We’re so used to typing these days that most of us probably can’t even remember the last time we needed to use our handwriting skills. But there are still some people out there whos handwriting is so incredibly good it’s unbelievable that they write like that on their daily basis. This list compiled by Bored Panda shows the most beautiful and the most satisfying calligraphy examples, so if you ever need someone to write on your wedding or event invitations you know who to contact.Read More →

  • Peace Poster by Luba Lukova

    Peace was first published as Lukova’s visual commentary on the Op-Ed page of The New York Times, and later the artist reinterpreted it as a serigraph poster. Arguably one of Lukova’s most well known and most copied images, Peace asks a question: do we protect peace by creating endless wars? Read More →

  • Outstanding Lettering and Typography Designs for Inspiration

    Various artists created these great lettering and font designs. Passion, career, pastime, and even free time may motivate them to create such works of art. Read More →

  • 5 fonts that Spock would have loved

    Spock is my favourite characters from Star Trek.  If Spock were a designer what sort of Typography would appeal to him?  This theoretical perspective interested me as Spock is a scientist rather than a creative.Read More →

  • How to Cook Book (Hardcover)

    How to Cook by Annie Bell

    How to Cook Book – Think you can cook – or do you think you can’t? Either way, this book is for you. Discover your inner chef. SHOP NOW!!Read More →

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.