Kotaro is a Cancun-based Japanese eatery that specialises in ramen, baos, and gyoza. It expertly integrates classic Japanese elements like finely illustrated cherry blossoms and a love of fine craftsmanship with a decidedly tropical flair appropriate for the Yucatan peninsula. Warm and inviting, like a warm cup of green tea or the shade under a palm frond, the warm green used as the brand’s primary hue. Warm wood tones, used throughout the interior and in the kraft paper used throughout the packaging, help to bridge the gap between bamboo and sand associations. Minimal open layouts seem airy and light across the menu and other printed touchpoints, and humorous, slightly crooked typography keeps the brand from looking stuffy.
Kotaro Branding & Art Direction by Estudio Wikka. Grits & Grids. (2021, February 1). Retrieved October 26, 2021, from https://gritsandgrids.com/2019/01/kotaro-branding-art-direction-by-estudio-wikka/.
You may also be interested in
Punk Fanzine: Sniffin’ Glue
The DIY style was one of the novelties that British punk introduced in the 1970s. There were hundreds of these fanzines, the most well-known of which being Sniff in ‘Glue. i-D, published by the art director Terry Jones, evolved from a fanzine into a publishing success.
Ikko Tanaka (1930 -2002) 🇯🇵 Graphic Design blend of East and West
Ikko Tanaka was a Leading Graphic Designer in Japan. He had an enormous impact on the post-war visual culture in Japan.
Paul Rand (1914 -1996) – Designer who led the way
Paul Rand, was a seminal figure in graphic design who made innovative visual identities for some of America’s major corporations and book and magazine publishers We all have seen the designs of Paul Rand at some stage of our lives. He had a career spanning nearly seven decades. There is the seminal logo for IBM and the logo for ABC. There is the Westinghouse logo, the logo for NeXT computers. There are posters and packaging, book covers, record covers and a multitude of magazine covers.
What is the Pantone Colour Matching System?
The Pantone Colour Matching System is a system for identifying, matching and communicating colours across product design, graphic design and marketing. It utilises a unique numbering system for identifying its colours.
What is a Monogram?
A monogram is a single symbol made up of one or more letters. Every aspect of an individual’s taste and fancy can be accommodated with a monogram. Monograms differ significantly, and there are of a great variety of design. There are so many different types and combinations of the same letters that no two persons with the same initials need to have the same monogram.
AIGA – American Institute of Graphic Arts – What is it?
The American Institute of Graphic Arts (AIGA) is a professional design organisation. Members practice all forms of communication design, including graphic design, typography, interaction design, user experience, branding and identity. The objective of the organisation is to be the standard bearer of professional ethics and practice in the design profession. T
The Origins of Punk
The realities of dissatisfied working-class urban teenagers with little hope of a job, housing, or a meaningful future shaped Punk in the mid-1970s.
William Caxton (1422 – 1491) Father of English Printing
William Caxton learned about the mystery of printing in the Low Countries, and it was in Bruges that he translated a French work, ” The Tales of Troy, ” through his printing press.
Penguin Book Covers (1946 – 1949) Designer: Jan Tschichold
This sofa is designed in a so-called minimalist style that is basic and unadorned. Throughout the late 1980s, this emergent style had a significant impact on design in Europe. The sofa in question results from a significant collaboration between a talented young designer and a manufacturer committed to promoting new design.
Herbert Bayer: Inspiration and Process in Design
Herbert Bayer (1900–1985) was one of the most influential graphic designers of the twentieth century, with a prolific career spanning more than six decades and two continents. As a student and teacher at the Bauhaus, he used geometry, photomontage, functional analysis, and simplified typography to forge a new approach to graphic design. This book explores the evolution of Bayer’s design process, from his student works featuring hand lettering to mechanically printed typography and hyperreal photo illustrations.
Herbert Bayer (1900 – 1985) – Universal Typeface – Bauhaus Master
The universal typeface, 1925, was a geometric alphabet based on bar and circle and was designed by Herbert Bayer (1900) to function efficiently in a technological society. Bayer rejected the “archaic and complicated gothic alphabet” which lingered in the most scientifically advanced society of its time, Germany of the first world war period and the postwar era.
Alexander Girard (1907 – 1993) American interior, & Textile designer
Alexander Girard (1907 – 1993) was a man of many design talents. He trained as
Herb Lubalin (1918 – 1981) renowned graphic designer
Renowned American graphic designer, Herb Lubalin, best known for his collaborations with Ralph Ginzburg on the magazines Eros, Fact and Avant Garde, is regarded as one of the seminal designers of the 20th century. The, 17 March 2018, will mark what would have been Lubalin’s 100th birthday.
Milton Glaser (1929 – 2020) American Graphic Designer
Co-founder of Push Tin Studios. The colourful posters of designer-illustrator Milton Glaser epitomise an era for the Woodstock generation. His psychedelic ‘American Sixties style’ was a synthesis of various influences ranging from Surrealism to Islamic painting.
Typography Glossary – Design Terms
It helps to have an appropriate language to talk about typography. The following is a glossary of some of the words and their definitions that are used to described typography.
A colorfully illustrated Cold War-era desk calendar
All through the 1980s, a disgruntled Department of Defense analyst adorned his daily desk calendar with all sorts of illustrations and commentary on the news . The majority of the entries focus on domestic politics and international affairs, providing (with the exception of 1988) a day-by-day view of the Reagan Administration and the waning years of the Cold War.
William Dwiggins (1880-1956) – Typographer and all rounder
Dwiggins was born in Martinsville, Ohio in 1880, he had studied East in Chicago, and then he moved to Boston. Between the years 1917-1918, he became the acting director of the Harvard University Press. He also worked for the Yale Universty Press, designing jackets, endpapers, bindings and posters.
Motto Chocolate packaging and branding
Motto chocolate packaging and branding. Colourful and elegant packaging for an upmarket chocolate bar. Branding and design submitted to package inspiration.
7 Classic Design Books for your Library
It’s critical to keep up with the latest apps, technology, and trends in the fast-changing world of visual communication, but it’s also critical to have a good understanding of design as a subject of study with a long history of lessons to learn. With that in mind, here are a few must-have books for any designer. The books are significant, educational, and reasonably priced.
Wolff Olins British Design Studio
Wolff Olins has offices in London, Madrid, Lisbon, New York, San Francisco, and Tokyo, and has been a leading British design agency for nearly four decades, with a special focus on corporate identity and branding. It is a subsidiary of Omnicom Group.
- Click to share on Facebook (Opens in new window)
- Click to share on Pinterest (Opens in new window)
- Click to share on Twitter (Opens in new window)
- Click to share on Reddit (Opens in new window)
- Click to share on Tumblr (Opens in new window)
- Click to email a link to a friend (Opens in new window)
- Click to print (Opens in new window)