Jordi Veciana Spanish Industrial Designer

Jordi Veciana (Barcelona, 1960) studied industrial design at the Elisava School in Barcelona and Parsons School of Design in New York. He created products, furniture, and store interiors for eleven years, first at Vignelli Associates and then at Polo Ralph Lauren. In 1998, he returned to Spain and began working as a creative director for Grupo Inditex, developing new concepts for the Zara Group’s distinctive retail environments. In 2003, Veciana formed Castel Veciana Arquitectura in collaboration with architect Jordi Castel. He began working with Metalarte shortly after that.

Influences

The 1970s, with its unique cultural atmosphere, significantly influenced Jordi Veciana. This era was marked by the rise of Conceptualism, an art movement that aimed to go beyond the traditional boundaries of art, often viewed as a counter to Minimalism. This movement and others signified a strong push to move the art world forward, responding to the unrest of the late 1960s.

Since childhood, Jordi Veciana has been fascinated with designing and experimenting with light. In his biography, he mentions using his bedroom as a makeshift workshop. There, he would test the limits of various materials, figuring out their structure, durability, and best form.

His educational journey in New York further honed his skills, teaching him to see design from different angles and to understand the interplay between space, light and how people perceive them.

Design Office Montoya

Jordi Veciana studio is called Montoya. It is conceived as a creative nexus, a communal space where professionals from different disciplines can share their knowledge and develop ideas. The studio’s approach to each project is the same, whether it is an object, a building or a landscape.

Sources

Jordi Veciana. Metalarte. (n.d.). Retrieved October 31, 2021, from http://metalarte.com/en/79.

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