Ekco AD65 Bakelite radio, a 1932 Art Deco design by Wells Coates, featuring a circular form and streamlined tuning interface.
The Ekco AD65 radio, designed in 1932 by Wells Coates, is an iconic example of Art Deco industrial design. Its Bakelite casing and circular form set a precedent for modern radio aesthetics. Held at V&A Collection

The first entirely synthetic plastic was Bakelite, the trade name for phenol-formaldehyde or phenolic resins. Dr. Leo Baekeland patented it in 1907 and founded the American General Bakelite Company in 1910 to put his invention into commercial production. The company became the Bakelite Corporation in 1922, and the Union Carbide and Carbon Company took over in 1939. 

Black Bakelite U43 Universal Dial Telephone, designed by Société des Téléphones Ericsson around 1945, featuring a rotary dial and streamlined form.
The U43 Universal Dial Telephone, manufactured by Société des Téléphones Ericsson in 1945, was designed to be compatible with both automatic and manual telephone networks. It features a streamlined Bakelite body. Viewed on Google Arts and Culture Collection

Product design material

Baekeland’s creation of the Bakelite Corporation of Great Britain in 1922 also impacted Europe. Although initially laminated phenolic resins were used to manufacture gears, Bakelite emerged as an essential new product design material. 

This followed the expiry of the Baekeland patents in 1927 when many new variants of phenolic resin became available under various trade names. This new competition forced prices down and also produced brightly coloured variations of a material that had previously been black or dark brown in appearance. 

A vintage Kodak Brownie 44A camera, a mid-20th-century classic featuring a DAKON lens and a compact design.
The Kodak Brownie 44A, a mid-century design classic, was a popular 127 film camera featuring a DAKON lens and simple, functional aesthetics. It had a bakelite body.

Smooth, light, durable

In the United States, many industrial designers were enthusiastic about the smooth, lightweight, and durable shapes quickly produced using the new resins. 

For example, Raymond Loewy used Bakelite to emphasise the smoothly rounded casing effect for his celebrated 1929 design for a Gestetner duplicating machine

Bakelite was displayed at the 1933 Chicago Century of Progress Exposition, keeping the product in the public eye. 

Bakelite Products

In Britain, Bakelite also had extensive currency, especially in the innovative radio cabinets E. K. Cole Ltd. produced, such as the rounded shape of the Wells Coates-designed Model AD65 radio (1934) and Serge Chermayeff’s elegant Model AC74 radio

As in the commercially successful French outdoor café range launched in 1932, Manufacture d’Isolants et Objets Moulés also used phenolics in furniture production. After their introduction in the years before the First World War, phenolic laminates were used in various applications for several decades, from decorative panels to clothing fabrics.

Bakelite costume jewellery

Bakelite jewellery became popular in the 1930s due to its use by prominent designers such as Coco Chanel and Elsa Schiaparelli. It was cheap and popular, with matching necklaces, earrings, bracelets, and rings. Women of all ages wore dress clips, bangles, brooches and pins. Hair ornaments finished off the effect, and all these accessories could be stored in jewellery boxes.

Additional Resources

American Chemical Society – Educational Resource

Sources

Byars, M., & Riley, T. (2004). The design encyclopedia. Laurence King Publishing.

Woodham, J. Bakelite. In A Dictionary of Modern Design. : Oxford University Press. Retrieved 24 Jan. 2021

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