Marcel Guillemard (1886 – 1932) was a French decorator and furniture designer. He was born and professionally active in Paris. He established himself as the first emblematic designer and interior designer of the Primavera workshop in the Printemps department stores.
Biography of Marcel Guillemard
Marcel Guillemard trained as a furniture designer at Krieger furniture makers in the Faubourg Saint-Antoine, Paris. He became active also as an interior designer. From the late 1920s, worked with Louis Sognot for the Primavera workshop of the Au Printemps department store in Paris. Between 1918 and 29, he was chief of the design and decoration office, sometimes collaborating with architect G. Wibo, including on the tearoom at Au Printemps. He was the force behind the Au Printemps annual fairs and the new window display and merchandising techniques. Guillemard’s early work was reminiscent of 18th and 19th-century French styles.
His work was shown at the 1922 Salon of Société des Artistes Décorateurs (dining room with Charlotte Chauchet-Guillere), Salons d’Au-tomne. Designed the dining room of the Primavera pavilion at the 1925 Paris ‘Exposition Internationale des Arts Decoratifs et Industriels Modernes.’
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