Explore the Gorell Committee's Role in British Art and Industry

The Gorell Committee: Setting the Stage

Historical Context

In 1931, under the direction of Lord Gorell, the British government formed a research committee comprising a diverse group of artists, craftsmen, architects, critics, and influential figures in the arts. This committee was tasked with examining the state of production and exhibition of everyday domestic goods, a mission that underscored the importance of design in everyday life.

Findings and Recommendations

The committee’s 1932 report was a comprehensive survey of the collaboration between art and industry in Britain from 1754 to 1914, highlighting the educational needs in this domain. It advocated for further investigation into the art-industry relationship and proposed the establishment of a permanent exhibition on industrial art in London, with iterations traveling nationally. This recommendation was not just about showcasing design but about educating the public and industry on the intrinsic value of integrating art into industrial processes.

The Council for Art and Industry: A New Direction

Following the Gorell Committee’s recommendations, the CAI was established and began its work in January 1934, chaired by Frank Pick. This council represented a broad spectrum of the business, manufacturing, retailing, and design communities, funded by the Board of Trade. Its mission was to elevate the public’s appreciation for design and to advocate for higher standards in design education and practice within the manufacturing sector.

Challenges and Achievements

Despite its noble intentions, the CAI faced criticism and resistance. The Paris Exposition des Arts et Techniques dans la Vie Moderne of 1937 was a contentious point, with critiques focusing on the CAI’s selection process and the thematic focus of the British displays. The manufacturing industry, viewing the CAI as an elitist and out-of-touch entity, was largely uncooperative.

However, the CAI’s legacy is found in its comprehensive reports, such as “Education for the Consumer” (1935), “Design and the Designer in Industry” (1937), and “The Working Class Home” (1937). These publications shed light on the undervalued role of designers in the industry and the economic and societal benefits of prioritizing design.

Reflecting on the Impact

The efforts of the Gorell Committee and the CAI highlight a critical period in the history of applied and decorative arts, where the government attempted to bridge the gap between art and industry. While they faced challenges, their legacy informs today’s discussions on design education, the role of design in manufacturing, and the importance of public engagement with design principles.

Conclusion

The Gorell Committee and the Council for Art and Industry played foundational roles in advocating for the integration of artistic principles into industrial production. Their work remains a testament to the importance of design in enhancing both the aesthetic and functional quality of everyday objects, influencing future generations of designers and manufacturers.