Antonio Macchi Cassia: Merging Design, Engineering, and Innovation

Antonio Macchi Cassia’s storied career is a testament to his undying passion for design, characterized by an unwavering commitment to innovation, functionality, and aesthetics. Born in Milan in 1937, Cassia’s journey through the world of applied and decorative arts reveals a multifaceted approach to design that deftly balances engineering precision with artistic flair. This blog post delves into the legacy of Antonio Macchi Cassia, exploring how his work has significantly shaped the landscape of contemporary Italian design.

Early Career and Exploration

Starting in the bustling advertising department of La Rinascente in Milan, Cassia quickly made a mark with his graphic design skills. His early career saw rapid transitions from freelance graphic designing to delving into the mechanical intricacies at Siaf in Milan. However, his research into epoxy resins and their application in industrial plants at Farbwerke Hoechst in Frankfurt marked the beginning of his lifelong engagement with material innovation.

A Pioneer in Plastic and Resin Application

Between 1966 and 1967, Cassia spearheaded the design and construction of a pilot plant to apply Hoechst-Siaf patent epoxy resins. This indicated his foresight into the potential of new materials, a theme that would recurrently appear throughout his career. His partnership in the Bonfanti-Macchi Cassia-Porta technical studio further amplified his role as a consultant and designer, notably with Olivetti, melding industrial design with engineering know-how.

Olivetti and The Synthesis of Design and Engineering

Cassia’s association with Olivetti, beginning in 1969, stands out as a prolific output and innovation period. Under the tutelage of design masters like Bellini and Sottsass, Cassia contributed to developing Olivetti’s first electronic computer, the M20, and embraced the company’s ethos that harmonizes design with engineering and production. His work reflects a deep understanding of the Olivetti spirit, embodying a commitment to quality, innovation, and design excellence.

The Legacy of Antonio Macchi Cassia

Antonio Macchi Cassia’s work with renowned brands like La Rinascente, Arteluce, and Stilnovo underscores his versatility and ability to transcend different design fields. From lighting solutions with Arteluce and Stilnovo to the iconic Divisumma 18 adding machine and the M20 personal computer for Olivetti, Cassia’s designs marry functionality with a timeless aesthetic.

Conclusion

At 86, Antonio Macchi Cassia continues to inspire through his Milan-based studio, offering lessons in the symbiosis of design and engineering. His contributions to applied and decorative arts are a beacon for aspiring designers, proving that innovation can lead to timeless creations when harnessed with a clear vision and a profound understanding of materials. His legacy is not just in the objects he designed but in the ethos he represents: a relentless pursuit of innovation balanced with practicality.

Sources

Antonio Macchi Cassia – Nedgis Lighting. (2015). Nedgis Lighting Design & Signed. Retrieved May 6, 2024, from https://www.nedgis.com/en/designers/antonio-macchi-cassia

Byars, M., & Riley, T. (2004). The design encyclopedia. Laurence King Publishing. https://amzn.to/3ElmSlL

Kicherer, S. (1990). Olivetti: A Study of the Corporate Management of Design. United Kingdom: Trefoil.

S. (2023, February 22). Marrying Innovation With Practicality: Antonio Macchi Cassia’s Products Are Back in the New Stilnovo Collection. Linkedin. Retrieved May 6, 2024, from https://www.linkedin.com/pulse/marrying-innovation-practicality-antonio-macchi-cassias-products/

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