by Ellen Lupton (Author)
Herbert Bayer (1900–1985) was one of the twentieth century’s most influential graphic designers, with a career spanning more than six decades and two continents. As a student and teacher at the Bauhaus, he pioneered a new approach to graphic design by combining geometry, photomontage, functional analysis, and simplified typography. This book chronicles Bayer’s design process. His early student works with hand lettering, to his later works with mechanically printed typography and hyperreal photo illustrations. The poetic and arresting works are drawn from the Merrill C. Berman Collection and the Smithsonian Design Museum’s Cooper Hewitt collection. Numerous works have never been published before or are being exhibited in colour for the first time.
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During the early years of his career, Herbert Bayer (1900 – 1985) was involved with the Bauhaus in Germany. Bayer, an Austrian born graphic and exhibition designer synonymous with Modernism, immigrated to the United States in 1938 and became a significant figure in advertising and education.
Design Classic – Influential and important design Designer: Herbert Bayer: wool upholstery and wood frame Date: 1923 The Bauhaus was the most well-known design school of the twentieth century. It was always a small school, with only 1,250 students graduating during its fourteen-year tenure.
Poster title: Pelikan The poster has established itself as an integral part of modern marketing and has acquired the status of a typical Swiss quality product just like the one it was intended to sell. A good example is the poster designed in 1952 by Herbert Leupin (1916-1999) for the Pelikan fountain pen company.