Picture of Dick Bruna in his studio.
Picture of Dick Bruna in his studio.

Dick Bruna’s story begins with a choice, a departure from a destined career in publishing, to forge his path in art and design. Born into the prestigious Dutch publishing family behind A.W. Bruna & Zoon, Dick Bruna was poised to take up the mantle. Yet, his heart led him elsewhere. His early forays into art, with stints in London and Paris, exposed him to the works of masters like Fernand Léger and Henri Matisse. It was these influences that helped to shape his distinctive style: bold lines, primary colours, and an almost deceptive simplicity that would become his signature.

Iconic Simplicity

Bruna’s most enduring creation, Miffy, embodies his design ethos. With heavy graphic lines and a limited colour palette, Miffy became an icon of children’s literature and design. But Bruna’s work was not confined to the page. His graphic design for book covers, posters, and promotional materials for his family’s publishing company carried the same distinctive style. His covers for the Zwarte Beertjes series are particularly notable for their use of stark silhouettes and vivid backgrounds, bringing an element of playful sophistication to the detective and thriller genres.

Influences and Inspirations

Bruna’s work can be seen as a dialogue with the art movements he admired. The stark contrasts and bold colours echo the Fauvist influences of Matisse, while the transparent, strong lines reflect the modernist sensibilities of Léger. His time in Paris, amidst the upheaval of post-war Europe, was not just an escape but a formative period where the seeds of his later style were sown.

Screenshot of Miffy from Miffy Shop
Screenshot of Miffy from Miffy Shop

Beyond Miffy

While Miffy remains Bruna’s most recognizable character, his oeuvre is vast. He illustrated over 2,000 covers and created more than 100 posters. His works extend beyond children’s books to include creations for characters like Lottie, Farmer John, and Hettie Hedgehog. Bruna’s designs often carried gentle humour, a softness that belied the sharpness of his lines.

Legacy and Recognition

Bruna’s contributions to design were recognized late in his career with accolades and exhibitions, such as the showing at the Rijksmuseum and the Max Velthuijs Award. The Dick Bruna Huis and the Nijntjemuseum further cement his place in the pantheon of great designers, offering a space where new generations can encounter his work.

Engaging with Bruna’s Work

As you delve into the world of Dick Bruna, consider the impact of minimalism in design. What can we learn from Bruna’s use of colour and line? How does the simplicity of his work speak to the complexity of conveying a story or a feeling? Share your thoughts and explore further on Encyclopedia Design.


Wikipedia contributors. (n.d.). Dick Bruna. Wikipedia. Retrieved from

Miffy’s official website. (n.d.). About Dick Bruna. Retrieved from

Famous Graphic Designers. (n.d.). Dick Bruna. Retrieved from

Encyclopaedia Britannica. (n.d.). Dick Bruna. Britannica. Retrieved from

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