AIGA – American Institute of Graphic Arts – What is it?

The American Institute of Graphic Arts (AIGA) is a professional design organisation. Members practice all forms of communication design, including graphic design, typography, interaction design, user experience, branding and identity. The objective of the organisation is to be the standard bearer of professional ethics and practice in the design profession. There are currently more than 18,000 members and 73 chapters and more than 200 student groups in the United States. In 2005, AIGA changed its name to “AIGA, a professional association for design,” abandoning”American Institute of Graphic Arts” to welcome all design disciplines.

AIGA Promotional poster

AIGA – Promotional Poster (1987)

The above image is a poster calling for entries for a design competition sponsored by the The American Institute of Graphic Arts (AIGA).   I love this poster as it skilfully uses Typography and colour setting the bar high for would-be contestants. The AIGA charter is to enhance the standards of design and production of commercial magazines.  Anybody who reads magazines whether in the United States or Australia owes a debt of gratitude to the AIGA.  It has persistently, over the years worked to raise the professional standards of graphic design and production.


Wikipedia contributors. (2021, February 4). American Institute of Graphic Arts. In Wikipedia, The Free Encyclopedia. Retrieved 03:22, February 25, 2021, from

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