by Steven Heller (Author), Gail Anderson (Author)
This book serves as a primer on the fundamental elements of good design.
Divided into sections devoted to fundamental design elements, critical works by renowned designers serve to illustrate technical points and inspire readers to experiment with new ideas. Form, narrative, colour, type and image, ornament, simplicity, and wit and humour are all covered.
As a result, an easily accessible and understandable guide to graphic design using professional techniques is created.
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