by Ellen Lupton (Author)
Herbert Bayer (1900–1985) was one of the twentieth century’s most influential graphic designers, with a career spanning more than six decades and two continents. As a student and teacher at the Bauhaus, he pioneered a new approach to graphic design by combining geometry, photomontage, functional analysis, and simplified typography. This book chronicles Bayer’s design process. His early student works with hand lettering, to his later works with mechanically printed typography and hyperreal photo illustrations. The poetic and arresting works are drawn from the Merrill C. Berman Collection and the Smithsonian Design Museum’s Cooper Hewitt collection. Numerous works have never been published before or are being exhibited in colour for the first time.
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During the early years of his career, Herbert Bayer (1900 – 1985) was involved with the Bauhaus in Germany. Bayer, an Austrian born graphic and exhibition designer synonymous with Modernism, immigrated to the United States in 1938 and became a significant figure in advertising and education.
Herbert Bayer American painter, photographer, architect, designer and sculptor – Encyclopedia of Design
Herbert Bayer was an American; painter, photographer, architect, designer, and sculptor. His unspecialised approach to art and design reflected his Bauhaus training emphasizing basic principles of visual communication. He emerged as a veritable one-person band of modernism, able to address problems of form in practically any medium.