Transforming Type: New Directions in Kinetic Typography
By Barbara Brownie
Film credits, television idents, interactive poetry, and motion graphics are examples of kinetic or moving types in Transforming Type. Typographic sequences can present active and reactive letters as the screen increasingly mimics the properties of real-life environments. These settings provoke new debates about the distinction between motion and change, global versus local transformation, and the relationship between word and picture.
Barbara Brownie investigates how letterforms transform on-screen, as well as the effects of these transformations, in this fascinating research. She distinguishes motion from other types of kineticism, citing examples such as Kyle Cooper’s title sequence design, kinetic poetry, and MPC’s idents for the UK’s Channel 4, focusing on the transformation of letterforms into other forms and objects through construction, parallax, and metamorphosis. She claims that each of these kinetic behaviours forces us to reconsider our beliefs about the nature of alphabetic forms and the spaces in which they exist.
You may also be interested in
by New Seasons (Author), Publications International Ltd. Organize your life with this adorable Llama No Drama notepad set. Keep track of to-do lists, phone calls, today’s and tomorrow’s plans, shopping lists, reminders, and notes, as well as mark pages in magazines. You can choose from a variety of sizes to find the ideal size for any list or note.
By Jeanette Abbink Can you really compare Gutenberg’s work to experimental three-dimensional typography, such as lettering made of live moss or letter kites that fly messages in the sky? The answer is a resounding yes if you ask Jeanette Abbink, Emily CM Anderson, and the other over 100 international designers and typographers featured in 3D Typography.