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In case you hadn’t noticed, landscape and outdoor architectural lighting is a popular segment of the outdoor home improvement sector.

Industry experts estimate that the global outdoor lighting market is valued about 10.7 billion US dollars. That figure is expected to rise to 23.8 billion U.S dollars by 2030.

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Outdoor lighting creates a more sellable and more valuable home or business. Given two identical properties, the one with outdoor lighting will be seen more favourably by potential buyers. In some cases, property owners have installed lighting just before their houses go on the market.

This is a rapid market growth by anyone’s definition. But what is driving this growth? Even in your local area, you have likely seen an increase in the number of homes that have installed landscape architectural lights, even if they are the inexpensive homeowner installed variety.

There are several primary driving forces behind the growth, any or all of which may apply to an individual home or business owner. In most cases, there is a primary factor for a individual considering outdoor lighting, but also probably several secondary reasons that will tip the decision in favour of purchasing outdoor lighting.

Product Design

Over the past few years, the variety and quality of low-voltage (12 volt) outdoor lighting products has improved significantly. Power supply transformers can ensure consistent and correct power to each light, if installed properly.

Installation Costs

A low voltage system is less expensive to install than the older 120-volt systems, and an electrician is not required, unless and additional outlet is needed for the transformer.

Operating Costs

Low-voltage systems can operate on just small change while providing more light than a 240-volt system.

Security

It is well known that outdoor lighting reduces crime and discourages intruders and trespassers.

Property Enhancement

For most homeowners, a home is the single largest purchase they will ever make. Outdoor lighting is a perfect way to highlight and accent the best features of their home.

Landscape design enhancement

Some homeowners invest considerable amounts in landscape design and installation. Outdoor lighting is an excellent way to highlight the pride they feel in the appearance of their home and landscaping.

Extended living area

Rather than retreat into the house in the evening, outdoor lighting extends the number of hours per day that one can enjoy the outdoors. Lighting can provide a rooier feel to the property and create peace of mind.

Social Events

A major reason for some purchasers. Outdoor lighting sets the stage for social events both inside and outside the home.

Property value

Outdoor lighting creates a more sellable and more valuable home or business. Given two identical properties, the one with outdoor lighting will be seen more favourably by potential buyers. In some cases, property owners have installed lighting just before their houses go on the market. This is a great way to draw attention to the for-sale home.

Advertising

For business owners, a major motivation is to draw attention to a business and its location and create a favourable impression. The more people are attracted to the business, the more likely they are to visit. Customers also appreciate the safety and pleasant atmosphere created by the lighting.

Personal Enjoyment

After all the logic is applied, many customers just simply like outdoor lighting and find it a great way to increase enjoyment of their property. Who wouldn’t feel great about their home or business? Outdoor lighting provides an invitation to get away from the TV and other distractions to extend quality time with family and friends in the evening.

Better value, couple with professionally trained installer, has moved low-voltage lighting from a hit-or-miss homeowners’ project to a true home-beautification program. Although 12-volt lighting is an extremely safe system, both the design and installation aspects require extensive training to provide that special lighting portrait with years of trouble-free enjoyment.

Although most potential buyers will initially focus on one or two primary reasons to purchase outdoor lighting, it is usually a combination of factors that allows buyers to justify their decision to make one of the most enjoyable investments in their home and home life.

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