Discovering the Future of Packaging: “New Packaging Design” by Janice Kirkpatrick

This article forms part of the Decorative and Applied Arts Encyclopedia, a master reference hub providing a structured overview of design history, materials, movements, and practitioners.

New Packaging Design Cover Art
New Packaging Design Cover Art

In the dynamic design world, the packaging stands out as a silent yet compelling storyteller, encapsulating the essence of products while whispering tales of innovation and sustainability. “New Packaging Design” by Janice Kirkpatrick is not just a book; it’s a journey through the evolution of packaging in our global, environmentally-conscious era. This insightful paperback, released on September 16, 2009, serves as a beacon for designers, marketers, and environmentalists seeking inspiration and wisdom in packaging. Explore “New Packaging Design” by Janice Kirkpatrick on Amazon.

A Glimpse into the Heart of Innovative Packaging

Packaging design has transcended its traditional preservation, protection, and promotion roles, morphing into a multifaceted discipline that addresses global and environmental challenges. “New Packaging Design” delves into this transformation, guiding readers through a labyrinth of some of the world’s most iconic brands. It’s not just about the end product; it’s about the stories and the people – designers, clients, marketers, technologists, environmentalists, and retailers – who collectively sculpt the packaging of our time.

Behind the Scenes: The Crafting of Icons

What makes a packaging design iconic? “New Packaging Design” offers an unprecedented behind-the-scenes look into the development process of the world’s most memorable packages. With new colour photography and in-depth case studies, Janice Kirkpatrick doesn’t just show you the final masterpiece; she takes you on a detailed journey through the creative process from conception to realization. Interviews and illustrated details offer an intimate glimpse into the minds of those shaping the future of packaging.

Sustainability Meets Innovation

In today’s world, sustainability is not a choice; it’s a necessity. This book is a testament to the ingenious solutions emerging from the confluence of sustainability and design. As packaging designers, understanding and adapting to environmental concerns is not just about compliance but responsibility, innovation, and forward-thinking. “New Packaging Design” is your guide through this evolving landscape, showcasing designs that captivate and conserve.

A Must-Have for Your Design Library

Whether you’re a seasoned designer, a marketing strategist, or a design enthusiast, “New Packaging Design” is a treasure trove of inspiration and insight. It’s not just a book; it’s a conversation starter, a source of ideas, and a window into the future of packaging design. Add this masterpiece to your collection and join Janice Kirkpatrick in exploring the art and science of packaging design. Get your copy of “New Packaging Design” by Janice Kirkpatrick now.

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